Network Marketing Training Series: The Power of Networking

You need to meet more people to increase your prospecting activities and to get more referrals. Networking events gives you the opportunity to meet more people, establishing quality relationships, giving you an opportunity to make a sale of recruit.

Here are some tips on how you can make the most out of each networking activity:

1. Choose the right Networking event

You should focus on attending networking events that are relevant to your industry. Some events you can attend are seminars, exhibitions, associations, etc. Look at the potential of attendees to become your client or referral. E.g. If you are a marketer of health products, you should probably be interested in events such as health talks, Nurses’ association, Hospital events.

2. Focus on quality instead of quantity

Instead of trying to know every person in the room, you should focus on establishing quality relation and connection with a few people in the event. Knowing a few people well is much better than knowing many people briefly. They may not even remember you after the event. But if you make quality connections, they are more trusting, and are likely to remember you.

3. Make positive first impressions

First impressions are very important is networking events, everybody is eager to meet new friends, is you don’t create good impressions, you probably wont catch their attention for very long.

Give good firm handshakes and eye contacts and a genuine smile when you introduce yourself. Listen carefully and remember their names. Make a powerful impression by asking what they do before going on and on about your own company and business opportunity. Listen carefully about what they tell you, and once you show interest in them, they will normally be more interested in you.

4. Clearly convey what you do

When you introduce yourself, clearly say what you do and for which company. Your introduction should make people more curious about what you are doing, and ask more questions. Your introduction should be well rehearsed so that you can recite it anytime, in any circumstance. Be genuine and real in your introduction. You should also exchange business cards with each other.

5. Follow up

Once you manage to get contacts from the networking session, the most important thing you need to do after that is to follow-up. Send a handwritten card or email to them. State something interesting from your conversation and express interest to keep in contact with them. Remember to include your business card if you didn’t already give the in the event.

Contact them a few weeks after the networking event for lunch of coffee. This gives you an opportunity to meet them face to face to learn more about what they do. This first meet up should be a relationship building session, not a sales presentation session.

The more people you establish quality relationship with, the more chances of you doing business with them or have them to become your referrer.