Student Marketing Company Introduces Education Alerts at Tx Career School Conference

Andover, MA -- October 8, 2008 -- Boston-area student marketing company, Effective Student Marketing (ESM), introduces the Education Alerts student recruitment marketing system at The Career Colleges & Schools of Texas Annual Conference. The conference runs today through October 10, 2008 at the Hyatt Regency Resort in the Hill Country of San Antonio, Texas.

Education Alerts is ESM's proven, cost-effective e-marketing communications system developed exclusively for the private, post-secondary career school education sector. Education Alert's dynamic content engine produces an ongoing, relevant dialogue with a school's 'old' leads to re-engage, excite and motivate them to renew their interest in the school's program offerings.

"We realize that the leads in our school's prospect database are valuable, but we don't have the resources to develop and manage an ongoing dialogue with them.. Education Alerts gives us a chance to cost-effectively communicate with these leads on a regular basis to reactivate their interest. Education Alerts has helped us to reduce our cost per start, maximize enrollments and improve the school's profitability." says a Texas-based paralegal school owner.

"Many career school owners, presidents and marketing directors are familiar with print marketing or career fairs, but don't know where to start with e-mail or internet marketing. Education Alerts helps to fill the gap in technology to connect with prospective students on a frequent basis." says ESM's founder and president, Andy Kelley.

The Career Colleges & Schools of Texas
The Career Colleges & Schools of Texas (CCST) is the state association for private, post secondary institutions that prepare people for today's jobs and careers. There are approximately 200 colleges and schools in the state offering a wide range of occupational curriculum. These colleges and schools enable more students to reach their career goals, provide employers with a large pool of skilled workers, and ultimately expand the state's tax base by attracting and expanding business in Texas.

CCST Theme: Charting a New Course
The theme of the 2008 CCST Conference is 'Charting a New Course'. Attendees are invited to explore the challenges facing schools in the next few years including effective financing solutions to keep a school at peak performance, how to encourage curriculum-based service learning and community outreach, and filling the skilled-worker shortage, specifically in Texas. CCST participants will also follow trends in career education and how to reach the career-college student once they have enrolled, including how to use the latest technologies that will help to increase student interaction and retention.

ESM represents one of the vendor exhibitors providing specialized student marketing services. ESM's new marketing tool, Education, Alerts exemplifies the CCST theme of establishing a direction for schools and students to come together. ESM will be at booth #102 at the conference.

The CCST Annual Conference draws attendees of over 300 career colleges and schools sector leaders, key decision makers, faculty and administrative personnel and speakers.

About Effective Student Marketing, Inc.
Effective Student Marketing, Inc. is a strategic marketing organization specializing in student lead generation programs, student marketing and student recruitment, designed exclusively for career, technical and vocational schools.

The management team has many years of combined senior level experience working exclusively in education marketing on the school side. Although ESM utilizes internet marketing tools and techniques, including cost per lead vendor management, search engine advertising, search engine optimization and e-newsletter production and distribution, ESM's staff of education marketing specialists has the experience, skills and knowledge to provide client schools with a full range of marketing services.