The Insider’s Guide to Business Networking

Business networking should not be underestimated in how important it can be for the success of the business you’re running at the moment, and any business that you would choose to run in the future. Have you ever wondered how much more successful your business would be if you knew someone who was able to put you in touch with a person high up in a company, or someone who knew how to set up a call centre, negotiate on advertising prices or raise a round of funding? For these reasons, and many more, being good at networking is vital.

Attend Industry Conferences & Business Meet-ups

When you get a chance to spend time with other business managers or owners, this is an opportunity not to be missed. You should grasp opportunities like this with open arms, and ensure you get the most out of them.

When you attend industry conferences it can be tempting to hit potential buyers with a sales pitch. This is not the best way to get the most impact from your time there. You should show them how interesting you are, share some of your knowledge, and try to show that you have expertise. It’s highly likely they will ask what you do, so you can tell them without trying to sell to them. At the end of the talk you can swap business cards. That way you will be able to get in touch with them later if need be. If the person asks about your services, and explains they may have a need for them, then it might be worthwhile going for the sale. But, make sure that you manage to build a relationship with them – that’s the key component of networking.

Rekindle Old Flames

When you know someone that’s important, or is likely to be an asset the now, or even in the future, then make sure you stay in touch – or get back in touch. Even if you do not need any favour from them at the moment. That way, when you do need a favour, you will not feel guilty asking.

Consider inviting someone to attend an event that your company is hosting, or asking them out for lunch. The wider your network and the stronger you make your relationship with your network, the better results you’ll see.

LinkedIn

LinkedIn is a business networking website that’s great to be on. Make sure you get your professional network to add you on the website. Try to only build connections with people you meet, or people who you feel know you well enough. The weaker connection points you have with LinkedIn contacts, the less valuable it becomes.

Have Your Cake...

Make sure you don’t just take from your network, and that you give too. If someone asks for an introduction, you should give them it. If someone asks if you would consider using their services, at least consider it. That way, when you ask them for a favour, they will be more likely to oblige. Remember, networking is a two-way street.