Dave is a retired federal agent and has been involved in network marketing for the past 5 years. Through research and experience, Dave has built a information web site www.networkmarketingforignatz.com , to help newcomers avoid the pitfalls of the business.
Too many network marketers are looking for the quick and easy solution to MLM lead generation. In fact, the search is well and truly on for the big red magic button but the truth is, it's still a fairytale.
Believe it or not people actually believe they do exist. But do you really think this is going to build you an MLM business with a solid foundation that will hold its own? It is pretty much guaranteed that this will not happen but yet people still flock to them and join and then sit back and wait for the money to roll in.
You can have some automation of the business but it cannot be fully automated. A business that is to be run fully automated is rarely possible. There are many aspects of MLM that need your personal attention if you want it to keep earning you an income for years to come.
An MLM With The Hands On Approach!!
So now you have discovered that some of it can be automated. But, some of it just cannot be. Let’s look at two very important areas that cannot be automated and need your vital attention.
1) MLM lead generation cannot be left to others. If you want to guarantee yourself the best leads, untouched by others and targeted then you need to be generating them yourself. You have to forget buying leads because they are expensive, will burn a hole in your pocket and in a nutshell, are unresponsive.
Buying leads means you have no control how they were sourced or whether others have already used them. Are they fresh? Are they targeted? Are you likely to get a "mouthful of abuse" when you contact them because you are the fifth person to call them lately about a business opportunity.
2) Relationship building is a vitally important step in the building of the MLM lead generation process. There is absolutely no way to put relationship building on the automatic button. It may very well be done in the not too far off future but cannot be done today.
Relationships are built on trust. Your people will look to you for guidance and teaching. There is no way something like this can be fully automated. In a sense, the interactions you make with your downline, whether they are face to face, by phone or email are the glue that will keep your foundation from crumbling to the ground.
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