You know have you ever been in network marketing before? Many of you have no doubt. Well, perhaps you will relate to my story.
Before I tell my story my name is Jonathon I am a business marketing consultant. I have been associated with network marketing for 7 years now. I have seen many companies come & go.
Many had many different marketing plans some of which were great as well as some that were not quite as good.
There is a lot of confusion out there as to how to be successful at network marketing. Some of it works & some of it does not.
When I first started in network marketing do you relate to this?
Go to meetings, recruit, recruit, recruit, harass your family, friends, and anyone who breathes on two legs is a prospect, if you’re not talking you’re not selling, put on meetings in your home. Do any of these things sound familiar to you?....
I did many of these things that were mentioned. We got a few people signed up; however, we could have done better. How about you? Did these ways of doing your business work for you?
The problem with this old business model is it just doesn’t work anymore. It is outdated & is totally ineffective.
The other problem is when new people get started in this industry many of them do not have what it takes; they do not have the intentions of becoming the professional they need to be.
They also are not aware what it takes to succeed in the business world and are not prepared for that kind of information.
What other problem is there in this industry? The other problem is the focus is in the wrong place. The network marketing company is focused on the product or the compensation plan.
Is this really going to prove to be an effective way to bring new people in the business as a whole? The is no’.
People don’t care about that. Great products are dime a dozen and so are business opportunities. It is great salesmanship and great marketing, that is hard to come by.
Nothing Else In Business Matters If Good Sales & Marketing Are Not Being Used
When I shifted my focus from product to sales & marketing everything changed. Things started to really click and shift my business into overdrive.
The wealthiest people in the network marketing field have all got this one thing in common.
They know how to sell. Themselves. Their product…Their ideas….their services.
There is a problem that can’t be ignored…
I have discovered there are great deal of lies and falsehoods, myths, misconceptions out there that are about as useful as a screen door on a submarine.
As I mentioned at the beginning. Selling has become a dirty word in network marketing . This is because it has as many misconceptions as how network marketing is done. This is why it is also usually ineffective.
What do you think good selling is? Selling is the exchange of goods or services where money exchanges hands. What is wrong with the old model? Well, often times it is too confrontational.
The other reason for this is it oftentimes ignores the prospect true wants or needs. What other problems do you think it creates?
The next problem is you are forcing a product on the prospect whether they like it or not, and this inevitably is going to result in resistance every step of the process. Then some may also approach it like an argument.
Who usually wins an argument? No one! This is not good sales!
Some network marketers believe that rejection is normal & should be accepted. Here are some questions for you to think about….Do you really believe this to be true?
What if rejection wasn’t even a factor? What about marketing? What if marketing is combined with sales? What is marketing anyway?...There is a lot of confusion about what it is and how it is to be done.
I’m sure you have heard the saying before “no one likes to be sold but everyone loves to buy” I am sure like most people you have never been given a logical meaning of what that really meant.
Well the difference lies in whose decision it is…
When You Are Trying To Sell Something To Someone It Is Your Decision Forced On Them.When Someone Wants To Buy Something IT Is Their Decision.
So if everyone loves to buy, which the key to making your job easier (and more profitable), doesn’t it make sense to focus on helping people buy what they want then trying to sell them stuff that they don’t?
This is exactly what marketing is. I like to think of marketing as creating a situation where they can buy on their own. Good marketing is about tapping into needs that already exist.
If you’re not doing that nothing else matters…
So that may prompt you to ask another question…So the next question is..what is an effective way to market your business?
Your own marketing system. Your marketing system can plant seeds (your prospects) for you. Then what’s next? Then you use one- to-one sales to close them.
That way you get more done in less time with less effort. To piece it all together to complete the puzzle. The objective of your marketing is to bring in qualified prospects.
The main goal of the sales process is to close the deal & build a relationship with the best ones.
After all that is the master plan that every network marketer should have whether they realize it or not.
Business 
