Xocai Healthy Chocolate and Marketing Success

Xocai the healthy chocolate is an awesome concept.  Taking a page from all the anti-oxidant juices of the world and combining it with the power of dark chocolate.  A great product at a reasonable price opens the doors for any chocolate loving entrepreneur.

Unfortunately, when we examine the marketing plan offered by the company, we see a bit of the same old, same old.  Yes, xocai has not differed from the home parties, the list of friends and family and chasing the warm market.

Xocai does this for several reasons.  One it puts large numbers in their favor.  With a small up front investment you can become a xocai representative and own your own business.  Xocai like many other network marketing companies could really care less if you build your business.  By signing up they have guaranteed them of their main concern, you will buy the product.

It is a huge misnomer that these companies are in business for you and your business.  Xocai healthy chocolate is in the business of selling chocolate and materials to you to sell their chocolate.  Not opportunity growth for its consumers.  Granted if you build they will compensate you, but as you build, the sell more chocolate not only to you, but your interested down line.

This leads to my second point about xocai and their network marketing plan.  If you truly want to grow a home based business, you have to spend money to market and position yourself as a leader.  Even though we are told at meetings that we can make six figures from home by asking friends and family to join us, it is just not true.

This marketing concept has been around since Amway began in the early 1940’s, it has not changed much because it is so effective for up line leaders and of course the company.  The truth is you need thousands of people in your down line, just like your up line leaders have.  But to get these numbers will have to get away from the traditional marketing model they are teaching you and look to put the numbers in your favor.  Granted, your up line and you can make substantial money, but you have to spend time, effort and energy to get the amount of down line needed to make a six figure income. 

All of this is fine; I am not saying it is not worth the investment.  What I am saying is that you can’t join xocai healthy chocolate for a couple hundred dollars and think that is the last of you’re spending to build a huge business.  Furthermore, you can’t think that building with just family and friends will get it done.

This brings me to the third point of why xocai healthy chocolate marketing business is so effective.  Your company and your up line are making you buy the tools from them.  Granted you have to pay for marketing, what you have to look at is return on investment from these tools.

When you purchase your cd’s, brochures, newspapers etc. from xocai healthy chocolate, who are you positioning and is there a more cost effective way.  If you continue to do those things, you position them or the up line, which takes your punch away and yes there is a more effective way.

Folks, people do not have to touch, taste or feel anything to buy your xocai healthy chocolate.  I know that’s contrary to what you may believe, but you do not have to time or group of warm market, much less money to market this way.  You have to think like a marketer and find people who already have a desire for your product and market to them.

Ask yourself a question, does McDonald’s give away their Big Mac or do you buy it first then try it?  The truth is you buy first, same with the healthy chocolate, market to chocolate lovers (large market) who have a propensity for good health (targeted market – smaller).  In your marketing plan, the lead should be with the product, leave the opportunity for later in the presentation.

In building your xocai healthy chocolate business, you have to build a down line of product users, just like the company does.  Then when you get ten or so product users, I guarantee that two or three of them will raise their hand and want to build the business.

Marketing xocai healthy chocolate can be very financially rewarding if you build it correctly. But we have to get away from the cd’s, brochures and making lists of friends and family.  We have to use realistic marketing strategies to make this home based business of xocai healthy chocolate be financially rewarding.