Remember Me
forgot your password?

Introducing “bad News Bores”

I noticed it first at a Kwanzaa party late last year. Having trouble keeping myself amused, I started quizzing those holding drinks and discovered that everyone there was kind of "into" news and recent events.

For a second, I brightened. As a media junkie hanging out in a room of strangers, I realized it would be my lucky night if they all turned out to be informed and alive.

It wasn't to be.

Everyone was joking about who'd called whom, in the middle of what night, to break the news of whichever bit of current events. It was as if, I realized, it was a big contest for this crowd, a competition to be the first to tell people about each big happening in our hypey news times.

"Remember, I was nervous to call you at three in the morning about Saddam because you love your sleep so much," reminisced one woman. She was followed by some giddy man confessing how after a recent airline crash he didn't hesitate from calling a friend, regardless of the hour, because he wanted to get to that friend "before anyone else. Yeah, that was big!"

Welcome to news observation as a sport. It's based on the recent discovery of how often and how fast we can celebrate (typically bad) news with each other, and we all want to win as often as possible.

This is a result, I am guessing, from 9/11. On that day, for the first time in a while, news became way too important to do without. It was suddenly an era when it made you feel better to pass on a Tom Friedman column or something profound or uncanny that the late Tim Russert or on time Jon Stewart had proffered in the heat of the day. Those were sad and perplexing days, and sharing was de rigueur.

I wonder if this is partially because we of the complacent generations have longed for our own Kennedy moment, a story with which to regale future citizens -- and each other. Finally, on that crisp fall morning, we got our own "Where were you when?" game to match the one our parents play with sadness, nostalgia, and some element of glee.

But now it's more than seven years later so why are we still calling each other oh-my-God-guess what in the middle of the night? Is it because we need to share life-affirming information with one another in the insecurity of Late Bush America? Has our Government's never-ending habit of attacking nations made us this way? Is it due to our own small effort to increase vigilance when the threat index changes hue?

Or we're bored.

It makes sense to go whole-hog over hugely significant news, attacks and the like. But why these phone call celebrations for items that are not going to change the world? Why call about Scott Peterson's court appearance? About Michael Jackson's new arrest (and gosh, why call about OJ now?)? About the latest missing-kid trial? Is it perhaps that this is all we have to talk about, some communal "thing" that occurred a few seconds ago? Suddenly we've all become Dateline producers, organizing life around the "get" of the day.

In an eerily familiar way, this is the return of the late-nineties stock ticker. Constantly clicking on stock news was (when we had stock, wow) quite the thing to do in those boom years, and then we all got into trouble with that. But in those days, one did not share the ticker news, as we do now, we merely yelped and ran from the room. It was fun -- and unlike the constant news clicking, it wasn't a drain on your time for no real gain. Back in market heyday you could jump on your slow Web, get your price, know if your portfolio was up or down, go back to work or whatever. Now we spend time surfing sites, clicking lazily onto channels, calling friends. I don't understand jumping up and down for a tragedy like we did for the Netscape stock split. This new habit seems like a very different kind of nervous-making, one we might reconsider being so giddy about.

A group of foreigners dies in a crash off a coast no one is sure where. That has to be shared hastily...? I vote for a moment of silence. Just a wee bit of pensiveness.

And how often do we really know what we're talking about before we make that call? So much of what we learn from the online news sites is really only the very latest news bites. How do you know when to jump from the link or stop watching Hannity before you email or call around? And if you're trying to get to your friends first, are you even sure you're right about it? Now we're all becoming news editors, each our own Jason Robards from All the President's Men. Are we sure about this? Are there multiple sources confirming? Then go to press.

Let's imagine we merely "took" the news like our grandparents did. Mine had a habit of sitting down with it and a cup of tea at 10 p.m.; when they knew where their children were they got their information and went to bed satisfied. No sharing with others. In the morning they read a newspaper and learned what they might learn more about in detail. Sure there was water-cooler talk during breaks, but it was talk about family and friends -- and the important controversy of the day. People didn't, however, feel the need to share a deadly crash/Stalin sighting/cure for polio the second after it jumped onto the screen.

Maybe our lives were more interesting in Grandma's day. Or there was more to gain from keeping it inside. Better yet, maybe there more faith in the evolutionary nature of the news. Here is the formula: A story breaks ("'Mad Cow' Cow Found"), there are denials of it mattering ("'Mad Cow' Cow Is Canadian"), people react really strangely ("Secretary of Agriculture Says 'Mad Cow' Won't Stop Her from Being Carnivorous"), and then we discover it's only one beast ("Lone Cow Theory Holds Up"). Eventually, the story plays out calmly ("No More 'Mad Cows,' Only Vengeful Ones") and we return to sharing liquids and baby pics with our colleagues and ultimately bored enemies.

The truth, it turns out, is less exciting than we thought, but that didn't stop us from a half-dozen over-excited phone calls along the way.

Back to that Kwanzaa festival. Everyone seemed psyched that they knew something first and had gotten to each other before other acquaintances hopped on the facts. I kept wondering what the big deal was, why they were so thrilled to be smacking people with bad news. Then it occurred to me that in times like these, where we can no longer talk about our acquisitions because it seems kind of dull to do so, when so many are hardly employed in the manner in which we'd like to be accustomed, it's hard to find and/or share things that we're overjoyed about.

I realized then that the news brings us joy. It doesn't matter if it's bad, good, or just strange. (You can bet there were calls about the woman who found a condom in her soup and got a settlement from those fast-food schmucks.) All that matters is that it's shareable. Bottom line is that when something unique happens on the horizon, people go berserk. It's quite simple: news-knowledge makes us look good!

Richard Laermer

Richard Laermer is an authority on marketing and media, a former reporter who is coauthor of Punk Marketing, and writer of the new book 2011: Trendspotting.
You may also find articles by Richard at the TalentZoo.com website under Devil to Pay.

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish


  • Latest News and Society Articles
  • More from Richard Laermer

How To Locate Police Records For Free Online To Access Someones Criminal Records

By: James Nash | 29/11/2009
If you want to check criminal records fast and free, why not trying to search them online? But if you’re afraid that you might not get the reliable information, you could always go to the police station, or hire a agency to do this for you.

World - Held To Ransom

By: VARON B K SHARMA | 29/11/2009
Today the world is sitting on a volcano of religious intolerance propagated by some, it may burst any time.Is it just religion or is it something else? Either way the inhabitants of this planet are been held to ransom. Are the world leaders doing something concrete about it? Time is slipping out and fast.

26/11 a Tragedy

By: V Sheth | 28/11/2009
Tribute to 26/11 victims who died for no reason at all.

Where Can You Retrieve Criminal Records In Pennsylvania To Locate Someones Past

By: James Nash | 28/11/2009
Criminal records are best way for checking someone’s past. Now they can be accessed via internet, fast and free. It sure beats hiring an agency or filling forms down at the police station.

Russian train wreck 'an act of terror'

By: alabi ayodeji | 28/11/2009
The derailment killed at least 26 people and injured about 100, but there was no immediate word on who or what group might have been behind the action.

What Will Happen on December 21, 2012?

By: Government conspiricy2012 | 28/11/2009
For decades, the US Government has had a secret "Black Ops" program to look into the most probable scenarios based on what they know about 2012. Actually, they spend $100's of billions of tax money on it each year. Lately, they fed all the available information into a sophisticated computer model, designed to evaluate the most probable consequences to occurr in the 2012 timeframe. The amount of information compiled was Enormous - more than 12,346 TB of data. The U.S. Library of C...

Handmade Paper – Another Green Product to Save the Earth

By: Alen Lew | 28/11/2009
With the aim to minimize the amount of paper waste produce by office, Eco India had created the Handmade Paper.

Great and Simple Water Damage Makeover Do It Yourself Tips

By: Ashley Ford | 28/11/2009
Unfortunately more home and business owners have suffered from water damage than we think. Fortunately there are simple do it yourself steps you can do to repair any water damage your home may have suffered. For bigger jobs, Able Restoration takes on water damage San Diego and water damage Orange County in an effortless and relieving matter.

Introducing “bad News Bores”

By: Richard Laermer | 24/11/2008 | News & Society
I noticed it first at a Kwanzaa party late last year. Having trouble keeping myself amused, I started quizzing those holding drinks and discovered that everyone there was kind of "into" news and recent events.As a media junkie hanging out in a room of strangers, I realized it would be my lucky night if they all turned out to be informed and alive.It wasn't to be.

Service, Thy Name is Customer

By: Richard Laermer | 08/10/2008 | Management
Hello to you, the service person. Yes, sure, we are all about service. It’s a funny word that has had more than a few crazy meanings. When someone says “I’m servicing” another, I immediately think something dirty.

Sorry, Big Doesn't Get the Job Done

By: Richard Laermer | 08/10/2008 | Management
The CEO of a fast-growing Web company recently asked me why he should hire RLM PR, an 18-person firm, instead of a so-called name firm. Having been in a self-owned service business for 17 years, I was confused by this query. What's a name? Never one to say "no" to a challenge, I am herewith answering him in public.

Welcome to Bait & Switch: Yes, I'm Talking to You

By: Richard Laermer | 08/10/2008 | Management
I've been watching service businesses pull some serious crap for years. I keep thinking a new economy will enter our lives and just stop what most everyone knows is a truly awful practice. But still, even after downturns, upturns, the price of coffee goes up, terrorism, wars, famine and Katrina…firms persist in pretending to sell people to new clients and voilá—having them disappear after the ink is dry. In kids' parlance: What's up with that?

It's Like That? Lessons This Service CEO Got From Shelling Out for Something Similar

By: Richard Laermer | 08/10/2008 | Management
Having run a service biz for a thousand years, I haven't really thought a lot about what it's like to actually hire one of us. That recently changed for me big time.

Time to Work: My Motto for June

By: Richard Laermer | 08/10/2008 | Management
Laziness is not only when you don’t show up for work and hang on the couch. It’s also found in the language we use (“Sounds good” is just stupid). I also am starting to fully become bewildered by those people who use speaker phone or Sprint Nextel™ Walkie Talkies to have complete conversations in airplane lounges, just because they are too cheap to buy a headset or don’t want an ear to be too hot. Please.

A Barrage of Convenience: Hollywood’s Non-punk Sensibility

By: Richard Laermer | 08/10/2008 | Management
Titles are among the biggest problems in marketing today. People don’t think before they name something. Monikers are all too cute. Why is Chase calling its new youth credit card “Plus One,” for instance? Why does Gloria Steinem call the women-geared radio conglomerate Greenstone Media? Why is there such a need to be techno-cute? Check the paper this week for the latest uh cool name for a service, be it Twitter or Thoof!! (yes) or Topix or Tampax…err, not that.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.05, 2, w1)