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Students' Perspective on Fund Raising

Author: Mike Kent Author Ranking Blue | Posted: 14-02-2008 | Comments: 0 | Views: 5 | Rating:  (52) Article Popularity - Blue (?) Got a Question? Ask.
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Students are very much a part of this tradition, or what some refer to as "America's voluntary spirit." In his essay on teaching philanthropy, Robert Payton, who was a fund-raising practitioner before he became a professor, provided an overview of students' involvement:
Students act as Big Brothers and Big Sisters; students sit with Alzheimer's victims; students organize and staff shelters for the homeless and serve food to the hungry; students raise money for art films and blood drives and cancer research and Afghan refugees; students fast, march, sit in, sing, and pray for human rights and civil rights and animal rights; students design posters and stuff envelopes and repair toys and collect canned goods and used clothing and signatures on petitions; students run long distances, crowd into small cars, dance until they drop, wear rhetorical T-shirts, and wear costumes to celebrate ethnic diversity. . . . Some students hand out literature denouncing abortion, and others distribute condoms to prevent AIDS. Students staff the booths of art fairs and book fairs and help alumni in telethons to increase annual giving from alumni and even parents.

Every student, then, brings his or her personal experience of philanthropy to the study of fund raising. This has both constructive and potentially detrimental consequences. In many cases, students already have acted out roles as volunteers, and as donors and solicitors of lower level gifts. Their familiarity with helping, giving, and helping others to give is a plus. On the other hand, experiences dealing solely with lower level gifts tend to distort their perception of fund raising as an act of begging, with little understanding of the social exchange involved in raising both lower level and major gifts.

Indeed, the average college student may find it difficult to accept the fundamental concept of philanthropy, primarily because he or she generally has little discretionary income to give away. My experience has been that the eyes of students glaze over when I lecture about the process of raising a $10,000 gift. The thought of giving away even $100 is outside the realm of reality for most students (and, perhaps, for most educators!). This barrier can be surmounted through a historical perspective of fund raising and through an emphasis here that philanthropy is a characteristic of American society. In other words, fund raising is not begging, unsavory manipulation, or part of metaphysical phenomena, but identifying, building, and maintaining relationships with individuals, corporations, and foundations who, characteristically, give away money.


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