1. Purchase ezine ads.
Run your ads for multiple issues, and track your advertising so that you won't be in the dark about which ezines are best to place your ads in.
2. Swap ads.
As with your paid ads, try to swap for multiple issues as many people will need to see your ad several times before they respond to you.
3. Swap recommendations.
You could swap recommendations to be published in each other's ezines, or you could swap recommendations to be published on each other's "thank you" pages.
In addition, you could set up a "recommended ezine" section where you and several other ezine publishers promote each other in each issue.
4. Publish testimonials.
Ask for feedback in each issue to garner more testimonials that you can use on your site with your readers' permission.
5. Do a testimonial swap.
Write up a testimonial for another publisher's ezine in exchange for her testimonial that you can publish on your site, in your ebook, etc.
6. Write articles.
You'll be able get more targeted traffic, increase your search engine rankings, and get more new readers that purchase from you on a regular basis.
7. Promote your ezine in your signature file.
Use your signature file in all your day to day emails and also in your posts to discussion lists and forums that you're a member of.
8. Offer a bonus.
For example, you could offer a free ebook, resource, or report along with your reader's subscription.
9. Ask your readers to forward your issues.
You'll gain excellent "word of mouth" advertising as your subscribers forward your issues to their friends, associates, and colleagues.
10. Submit to ezine directories.
Submit to as many of these directories as you can, and when possible, post your link to your archive or sample issue to maximize the number of new subscribers you get from your submissions
Ken runs the Net Pro Marketer where you'll find informative
articles on business, marketing, and ezine publishing. Browse
through the articles or submit your own at:
http://www.netpromarketer.com To get started publishing your
ezine by RSS visit: http://netpromarketer.com/rss.html
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