We know that the Google Algorithm is a complicated beast with several hundred criteria ultimately designed to give optimum search result satisfaction by taking things like age of site, bounce rates, over capitalisation and title lengths into account, but is it really working? The answer has to be no. Using "Jellycat" the global soft toy designers as an example, if you simply put "Jellycat" in the search bar Google brings up, depending upon your location and time of day, 367,000 results in an impressive 0.17 seconds.
In seventh place is a company called “ftd.com” offering a choice of only two Jellycat soft toys, either a dog or a cow, not even a design name (bear in mind there are hundreds of designs available).
In eighth place is a media company coincidentally called “Jellycat media” offering a range of activities including graphic design, web design, photography and film making.
In tenth place comes “Yahoo!Answers” concerned with a member called Jellycat with 3577 points, level 4 and 17% best answers.
And best of all, presently found in thirteenth position, is “Jellycat.org” which is a site dedicated to eight pictures of an unknown person's cat called Molly and a piece of text that reads “This site is not affiliated or associated with Jellycat ltd.” Content, what content. Alright it’s only thirteenth but it’s out of 367,000! The page has a page rank of zero and mentions Jellycat once on the whole page.
Surely Google needs a better response to accurate, quality content. It appears that just using Jellycat in the “Title”, “Description” and “URL title” of a webpage is often sufficient to catapult a site, which clearly does not belong there, into a high ranking page position.
With so many additional criteria to take into account you have to wonder whether an element of random chaos theory has been introduced into Googlebot just to keep their actions unfathomable.
For people who work feverishly to put out a quality site like http://www.fleurtations.uk.com/jellycat_1.asp which has eighty pages of dedicated Jellycat designs and currently resides in seventy second position it can be a little hard to take. This may sound like soar grapes but until this aspect of the Google algorithm is put right content will remain outmanoveured by smart seo and high powered sites like amazon and ebay will monopolise search results with their huge inbound link pools citing "a Jellycat toy for sale" this is not quality or quantity.
Google is by far the best search engine in the world but still has a long way to go and needs to seriously address the weight it places on results associated only by name, social media and online auctions and give much more importance to quality content which simply has to be king for without quality content search results become meaningless and Googles whole ethos goes out of the window.
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