Sorry, Your Weekly Newsletter is Already Outdated! Let’s Get Personal; It’s Time for a Make-over

Yes! Gimme! Now! Free! On the Internet, people look for instant gratification. They don’t have the patience to wait two weeks for their requested product to come to life and be shipped afterwards. Amazon rabbits on about its special offer of one-day delivery. The Triaminic website, a medicine for kids’ colds and allergies, offers downloadable coloring books, ringtones with animal sounds and online games for spontaneous satisfaction.

Your E-now substitute

We know the nature of your products limits instant delivery. To compensate for that, you can create your own award winning e-newsletter to feed the E-now hunters with company culture insights, testimonials of happy clients, the latest technicalities in your industry. That will open a continuous communication channel, and silent the “here and now” drive.

Even if you convince prospects to join your mailing list, e-newsletter writing is like rope walking. You can lose your readers at any second, at the first wind blow, or “Honey!”-call from the bedroom. Attention is horribly volatile on the Internet. You’re still here, aren’t you?!

Gifted copywriting services providers are able to squeeze benefits out of solid rock, prioritize information, and structure his text according to the journalistic method of the “inverted pyramid” can do miracles with your sales. The “inverted pyramid” requires placing the vital information at the beginning, gradually descending to background details, so as the reader always grasps the essence. No matter at what point he abandons the story.

“The customer is not a moron. He’s your wife.”

First, placing your e-newsletter subscription form on every page of your website - not just on the home page - multiplies the number of registrations tremendously. Your top-landing page can be the work portfolio, for instance, and some readers may never click on your Home section. Secondly, applying quotations to the subject line

Submerged in the creative act, an experienced copywriter never loses sight of the increases response rate by 27% owing to the impression of a decisive citation. See? We’re already putting it into practice…David Ogilvy will never sink into oblivion. AIDA model. Walking along the creative boulevard works wonders, but advertising kneels to salesmanship. Now Claude Hopkins is talking through us.

A – Attention: Use a sizzling headline to capture attention
I – Interest: Intrigue interest with the industry’s latest discoveries and controversial topics
D – Detail: Provide details about your products and services, special offers, success stories
A – Action: Include call for action in your speech

To nurture brand loyalists, you need to generate the feeling of exclusivity. “PREMIUMIZATION” is one of the 2008 trends, as described by trendwatching.com. People crave for status and they desire to be the unique beneficiaries of a certain product or service. In 2008, every product is subject to a premium version, from bottled water to airline services. For outstanding success, train your copywriter into making each and every prospect feel that he’ll be offered the best, the scarcest, the most prestigious product.

Bling H2O is a limited edition of 750 ml glass bottles garnished with Swarovski crystals. Noticing that “you could tell a lot about a person by the bottled water they carried”, a Hollywood producer came up with this idea in 2005. More of a jewelry for VIPs, the bottles are priced between $ 17–480.

Driven by the same exclusivity obsession, Prince Alwaleed bin Talal of Saudi Arabia has just ordered himself an Airbus 380 valued at $ 320 million. For a small supplementary charge of $ 100 million, the plane will be decorated with private lounges, a steam bath, a fitness room, three bedrooms, fancy bathrooms and offices. To the Prince’s misery, estimates show that Airbus will sell at least 20 more A380s… so bye-bye “I am the king of the world!”

Last, but not least, resort to sub headlines for scan able content in your e-newsletter, and never try to trick prospects through bombastic brand promises. “You don’t tell lies to your own wife. Don’t tell them to mine!” (David Ogilvy).

In the online environment, it’s words that matter. Not deeds. Consult us before choosing copywriting services, if you aim for the best.