Earma Brown, 12 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to iscribe@bookwritinghelp.com for free mini-course "Jumpstart Writing Your Book" or visit her at http://www.bookwritinghelp.com
Is your book title designed to hook your book readers? No. It should. Titles set the stage for your potential audience. They either work to grab your potential reader by the collar and pull them in for the read or they don't.
Hot book titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your message, right? Then write your book title to be 'the match' that ignites interest in reading your important message.
Develop this valuable skill and you add magnetic pulling power and punch to all your marketing tools including your front book cover, bullet points and chapter titles that get your message read. Start with these 7 top tips to sizzle your titles, headlines, bullets and sell more.
1. Include a Top Benefit.
"Rich Dad Poor Dad: What the Rich Teach Their Kids about Money that the Poor and Middle Class Do Not"
A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit. Readers buy non-fiction books for a "benefit" for something that will help them, grow them, profit more, cut expense, avoid trouble, gain more time, decrease stress, gain better relationships, get better health, eliminate drama, evade trauma, get more energy and vitality and less fatigue.
2. Make a Big Promise.
"How to Increase Sales 400% by Using Article Marketing"
People will put your book down if they smell hype and never come back. But if you have big gun promises don't be afraid to pull it out and use it. Consider carefully and use sparingly; then make your big promise and deliver. People will remember your promises and come back for more or purchase. Don't forget to include the specific delivery or 'how to' inside your big promise titled book.
3. Use Alliteration.
"How to Be a Great Communicator In Person, On Paper and at the Podium!"
Alliteration is using words in succession that start with the same letter. Alliteration also happens when titles include parallel construction or repeated consonants as used in the title and sub-title. For example, a friend used alliteration in her title, "WOW! Women of Worth: Creating a Life Full of Passion, Power & Purpose." The repeated consonants create a rhythm that cements the book's title in a reader's mind.
Tommy Newberry's "Success is Not an Accident! Change Your Choices, Change Your Life", the repeated consonants and the repeated word 'change' work together to emphasize the success technique.
4. Use Power Words like "How," "Secret," "Power."
"How to Write and Publish Your Own Ebook In Less than 7 Days"
People love to learn with simple steps and fast. Combine it with a powerful benefit and you will reel your reader in every time. You decide. Does the title above, "How to Write and Publish Your Own Ebook In Less Than 7 Days" or "7 Ways to Create an Ebook" pull at your attention.
5. Make the Provocative Statement.
"5 Web Site Mistakes That Drive Your Web Visitors Away In Less Than 2 Minutes"
You mean my site could be driving my visitors away that fast. Especially, if you have been working hard to get site visitors you would want to know what would drive them away fast. Provocative statements pull at our attention like an electric shock. They make us curious. They sometimes make us mad. They make us feel a lot of different things but most of all they make us read.
6. Ask the Question.
"Do You Want More Traffic, More Free Publicity, More Sales?"
Most times people unconsciously answer the question you pose in their minds. The key is to provide the answers in your copy including statistics. For example, "Have you ever felt afraid to buy online? Like it or not, many are still cautious of buying on the web. A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online."
7. Perplex with the Confusing.
"Who Moved My Cheese?"
Develop curiosity into your title. A seemingly opposite simile works like a charm. Sometimes the title that doesn't make a lot of sense will pull your audience in for the read. Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it's about.
Don't wait to develop this valuable skill. Add magnetic pulling power to your to your front book cover. Ignite interest through your chapter titles. Keep your audiences reading through hot attention grabbing bullets. Title well and sell well. Best wishes on titling your top selling book.
- Related Videos
- Related Articles
- Ask / Related Q&A
- How to Write a Non-fiction Book
- Write a Non-Fiction Book First to Sell More
- Sharing some Writing Tips - "A Simple Recipe for Writing Success" (Updated)
- 10 Quick, Easy Steps For Writing A Non-Fiction Book
- How to Give Your Book a Selling Chance In the Book Market Before You Write It
- Steps To Writing Your Own Ebook But Without Writing One Word
- Overcoming the Planning Hurdles When Writing Your First Nonfiction Book
- Writing your first E-book




In Bible versus Quran: Nehemiah was cruel with those who married foreign women?
By: Prof.dr. Ibrahim Khalil | 03/01/2010In the Bible, Nehemiah said: And I contended with them, cursed them and made them swear by God, saying, ye shall not give your daughters unto their sons, nor take their daughters for your sons, or for yourselves. In the whole Quran, the expression "foreign woman" is not mentioned therein; all women are equal in their rights regardless of race, color, location etc.
“Well, to be Honest, I threw It Away”
By: John J Souza | 03/01/2010The importance of getting a good education.
Confessions of an Elevator
By: ANANT BAIJAL *VIT | 01/01/2010The article is on what our university Elevator (Lift) would have to say about its life.
"Trains"
By: John J Souza | 29/12/2009About a boy growing up around trains and fond memories of time spent with his mother.
In Bible versus Quran: All had married foreign wives and had children by them
By: Prof.dr. Ibrahim Khalil | 27/12/2009Upon citing the Tribes even the Levi, 15 families and group of people even the singers and of the porters and 111 men, the Bible says that all these had married foreign women, and some of them had children by these wives. This story and statistics in addition to the term "foreign women" are not mentioned therein in the entire Quran.
Writing for the passion of writing
By: Cheryl Barnette | 25/12/2009My interpretation of a life beginning from early years about being in love with the written word and writing.
USMAN DAN FODIO AND THE BIRTH OF GOMBE
By: AYOOLA AKINKUNMI OLAMIDE | 24/12/2009This article is one of the topical issues in Nigeria.The Fulani Jihad of 1804 that led to the placement of Fulani hegemony in the northern Nigeria, as well as the birth of Gombe, one of the Northern States in Nigeria of today.
Christmas Jokes, Games & Best Xmas Party Ideas - Guaranteed Laughter With This Festive Antic
By: Brent Blackwell | 24/12/2009Why is it so important to tell jokes or crack a gag for laughs at Christmas? Is this not already a time where folk jolly themselves and laughter naturally fills the air? Yes indeed it is, and does, but what harm can it possibly do to add more fun to your festive agenda you have planned for family and friends. Although Christmas is a known time for telling jokes, it is also a time when you could offend with your ...
Article Resource Box Secrets That Leave No Money on the Table!
By: Earma Brown | 10/02/2009 | Article MarketingAre you leaving money on the table with your article resource box? If your resource box is not updated, you could be doing just that – big time. With a bulky outdated resource box or none at all, you could be missing generous opportunities to sell yourself, your product or service.
5 Secrets to Write Your Book Faster and Profit Sooner With Self Publishing
By: Earma Brown | 07/10/2008 | Self PublishingYou already have what it takes to write and publish your book. And like other professionals you can create or increase your passive income stream each month. Your professional competitors wish you would never discover these secrets.
How to Write a Book In 48 Days or Less
By: Earma Brown | 29/09/2008 | Non-FictionAre you ready to finish your book? It doesn't matter if you are almost finished after 2 years or just beginning, these book writing tips will help you finish in the next 48 days. You owe it to yourself and your important message to finish fast and go to market sooner.
Book Writing Tips for the Weekend Warrior
By: Earma Brown | 22/09/2008 | WritingAre you only able to work on your book dream on the weekend or in small blocks of time? No worries; you are a weekend warrior in book writing. Welcome to the Weekend Warrior Book Writing Club! No, you don't have to pay dues to join. You need only be a person struggling to fit book writing into a small block of time.
How to Write a Book In 100 Days or Less
By: Earma Brown | 22/09/2008 | WritingWhat if you discovered there was one little word that stood between your book dream being realized in the next 100 days or not? Would you want to know that one word?
8 Mini Article Writing Templates to Drive Your Articles the Extra Mile
By: Earma Brown | 25/08/2008 | Article MarketingYour audience is hungry for information. But they want it in the right format. The format must be easy to read, easy to digest and easy to apply.
Write a How to Book First to Sell Way More
By: Earma Brown | 21/08/2008 | Non-FictionDid you know Americans alone spend $8.5 billion a year on how-to and self-help information products and services?
9 Increasing Reasons to Write a Book and Explode Your Service Business Profits
By: Earma Brown | 21/08/2008 | WritingHave you considered writing a short book to increase your service business? Perhaps you are like most of us before taking the leap of faith, you wonder if it will give you the results you dream of. I can tell you this; monetizing your service business with a short book will pay you back BIG.