Writing expertise is certainly not a prerequisite for producing content for websites and article marketing. However, in the age of PLR and 'speed writing', the challenge may well be in writing quality content without sacrificing productivity.
Is this really necessary?
To some extent, the answer to that question depends on your own standards. But given that the nature of search results will bring up a number of easily accessible documents all on the same subject, it becomes important if you care about making a good impression with your visitors. Think about how a visitor will feel if she reads page after page with the same information written in different ways. That is the real danger with PLR material, but it is also a danger for other material if it is researched poorly.
Poor research shows in a number of ways. On one level, writers who clearly don't understand their subject often resort to restating things in different ways throughout the same article. Or they use a lot of filler words to 'pad out' content. It's the reading equivalent of eating a twinkie - minus the sugar rush.
Poor research can take more insidious forms, however. An article may have a lot of great information, but it turns out to be a composite of the top 3 search results for a given term, right down to the assumptions about a subject, and the type of information included and excluded. Whilst some people may appreciate having it all in one place, it does nothing to distinguish the writer as an expert in the mind of his reader.
If you have a good knowledge about a topic, you can at least look at the information online with a more critical eye. This can in fact result in a truly original article - original in its' perspective, and by extension, with additional original facts. If you aren't truly an expert on your subject yet, you can at least look a little further afield to find material for your websites.
One excellent place to look is magazines. I buy a lot of magazines every month. Whilst storage of them becomes something of a problem, they give me great ideas, and are a handy reference when I need some extra facts. More than that, they provide an insight into the type of things that consumers in my niches are interested in. That insight can, over time, solidify into your own expertise.
Books are another of my favorites. It probably helps that I am something of a collector of books anyway. But I always keep an eye out on the sale bins in bookstores. I've found some great volumes on topics that others may consider a bit odd, but were exactly related to niches I had, or was planning to develop.
The beauty of good research is that as you collect this information, your mind will try to make sense of it, order it. By engaging this process more consciously, you can develop a really unique perspective, one that will then inform future writing on the subject. Ask yourself questions about the topic as you read. Jot them down. Look for contrasting viewpoints.
Using these techniques, your PLR and web content will not only satisfy the search engines, but your visitors as well. And a little time spent doing some research will mean a faster writing output later on.
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Frequently Asked Questions
How to remove caffeine from black tea at home ...
By: Dr Murtaza | 30-06-2008
how to remove caffeine from black tea at home itself ?is seeping for 30 seconds in boiling water enough??
I have Windows Vista and I'm trying to play a ...
By: Devanjhamilton | 09-04-2008
I have Windows Vista and I'm trying to play a video I've uploaded from my digital camera that's AVI file and I am only hearing the audio. How do I fix this issue??
How Does Media Player obtains license from the ...
By: Secret | 04-04-2008
How Does Media Player obtains license from the License Server. If the same has to be implemented in software, how do we connect to license server from the C code?
Peer reviewed non-academic articles
By: a_fletch | 31-01-2008
Is there any general articles directory (such as articlesbase) that is peer reviewed, but isn't academic?
Are you satisfied with the way you look?
By: ElexaAnn | 24-12-2007
Are you satisfied with the way you look? What about the people you know? What percentage of them would you say are satisfied with the way they look? Do you find this a problem in our society? Did you know that 4 out of 5 American women say that they are dissatisfied with the way they look?
Best to write framework first or content, or as you go and then edit?
By: asaraink | 21-11-2007
when building a new website, do you write out your content first and then copy paste it into your Html or css, (haven't decided how to integrate), or do you lay out your framework first and then wrtie your content? There is probably an editer available that will highlight my code when I get it right, but I haven't done this in sooo long; can I get an editer for free? which one is the easiest to use?thanks
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