Sign up for my FREE article writers ecourse. Not only is the ecourse FREE, you also get FREE ebooks, articles and reports. Sign up here: http://www.clefinfodesigns.com/kwikkashdlsqpeb
The person on the other side of course. Does the two way mirror effect make any difference when you are writing articles or sales copy? All the difference in the world. You must answer the question, what is in it for me.
Should you not provide an answer to this question in your writing, the next best thing to do is pack it in, and bid your customer goodbye. You can bet that the sale is as good as over. Although your product may be filling a need, it is crucial that you further develop that need in the mind of your customer. You do this by telling your customer about the many benefits of your product.
Some or all of the benefits may be important to your customer. But which one is most important, or which one is least important? You do not know, do you? If you want to master the two way mirror effect, you must be able to look right through the two way mirror, see your customer on the other side and place yourself in his shoes.
Then, take your benefits and fit them to your customer in order of importance. The two way mirror effect is about your ability to slip over the other side of the fence in order to see things from your customers point of view. It is the ability to see what your customer sees. It is never about you and what you see, but rather it is about your customer and what your customer sees.
When you can accomplish that kind of intimate two way mirroring, you will be able to present the benefits of your product in the order that is important to your customer. Here is an idea that can help you to achieve this.
Look closely at everything that people purchase. Look at their car, their cell phone, look into their shopping bags. What do you see? Why did they purchase what you see? Put yourself in their shoes.
Then set about writing down reasons why people buy the things that they buy? When you can figure out what those reasons are, then you will be well on your way to mastering the two way mirror effect.
Before you even start your article writing, you must know the important benefits your product provides your customer. Then, line them up in order of importance, based on all the information you can get about your customer and your product.
Unfortunately, many article writers freely use the word I. It is found in many articles today. Always use the word you. This is how the two way mirror effect operates. In order to master it, the word you must be used liberally.
- Related Articles
- Related Q&A
- Article Writing: How to Write Articles
- Is Article Writing Good for Your Business
- What are the First Steps for Article Writing
- The Top 3 Things You Must Know Before You Do Paid Article Writing
- Article Writing: How to Write Articles For Money
- Discovering Your Article Writing Angle
- How to Write Articles Effectively: Article Writing Skills
- 4 Powerful Ways to Really Profit from Article Writing
Confessions of an Elevator
By: ANANT BAIJAL *VIT | 01/01/2010The article is on what our university Elevator (Lift) would have to say about its life.
"Trains"
By: John J Souza | 29/12/2009About a boy growing up around trains and fond memories of time spent with his mother.
In Bible versus Quran: All had married foreign wives and had children by them
By: Prof.dr. Ibrahim Khalil | 27/12/2009Upon citing the Tribes even the Levi, 15 families and group of people even the singers and of the porters and 111 men, the Bible says that all these had married foreign women, and some of them had children by these wives. This story and statistics in addition to the term "foreign women" are not mentioned therein in the entire Quran.
Writing for the passion of writing
By: Cheryl Barnette | 25/12/2009My interpretation of a life beginning from early years about being in love with the written word and writing.
USMAN DAN FODIO AND THE BIRTH OF GOMBE
By: AYOOLA AKINKUNMI OLAMIDE | 24/12/2009This article is one of the topical issues in Nigeria.The Fulani Jihad of 1804 that led to the placement of Fulani hegemony in the northern Nigeria, as well as the birth of Gombe, one of the Northern States in Nigeria of today.
Christmas Jokes, Games & Best Xmas Party Ideas - Guaranteed Laughter With This Festive Antic
By: Brent Blackwell | 24/12/2009Why is it so important to tell jokes or crack a gag for laughs at Christmas? Is this not already a time where folk jolly themselves and laughter naturally fills the air? Yes indeed it is, and does, but what harm can it possibly do to add more fun to your festive agenda you have planned for family and friends. Although Christmas is a known time for telling jokes, it is also a time when you could offend with your ...
Is There Any Safe Haven In The Event of a Global Economic Collapse?
By: Brent Blackwell | 23/12/2009If there is a worldwide industrial collapse, it will actually hit the States hard. Is there a safe haven? The quick answer is no, but you can scale back the impact if you do something ahead of the downfall. Unfortunately there's no completely safe place to avoid the effects of a GEC but all things are relative. The key is to reduce risk. The usa is likely to suffer more acute aftermath of a GEC than the majority of th...
In Bible versus Quran: who lies down in the midst of the sea?
By: Prof.dr. Ibrahim Khalil | 18/12/2009The Bible says that (upon seeing a foreign women), you will be like one who lies down in the midst of the sea, like one who lies on the top of a mast. In the whole Quran, the genuine or the foreign woman is not mentioned therein; all the women are equal in respect to their responsibilities.
Tourists Remain Faithful To Spain Barcelona
By: Wycliffe Williams | 09/11/2007 | DestinationsSpain Barcelona continues to lure vacationers to its warm sunny shores. Why not give them a try?
The Best Beaches In The World Can Be Found In Costa Rica
By: Wycliffe Williams | 09/11/2007 | DestinationsCosta Rica is home to some of the most spectacular beaches in the world. You have to try them at least once in your lifetime.
Ebooks, Discover Guaranteed Methods To Creating An Easy To Read Ebook
By: Wycliffe Williams | 26/10/2007 | EBooksIf you think you are up to the challenge of writing your own ebooks, read this article.
Calorie Weight Loss, The Power of a Well Thought Out Weight Loss Strategy
By: Wycliffe Williams | 18/06/2007 | FitnessDespite the rise in pertinent information obesity is still increasing. Sugar, fat and processed foods continue to do a number on people worldwide. The increase in knowledge concerning cardiac disease, stroke and hypertension indicates that people understand the ramifications of poor diet, but fail to practice sensible dietary choices.
Diet Food Recipe, Unique Tasty Plans That Help With Weight loss
By: Wycliffe Williams | 14/06/2007 | FitnessI have discovered a diet food recipe plan that has its stock in the way food tastes. To be truthful, I cannot stand bland, tasteless food. It should be a crime to serve tasteless food. This diet plan that I found draws heavily on the stimulating Mediterranean type of food.
Make Exciting Life Changing Money Choices For Yourself
By: Wycliffe Williams | 12/06/2007 | FinanceYou have taken the bold step and left your $200 a week job at the fast food joint in your small hometown. You have courageously uprooted and left your hometown to enter big city life. You slide into a job that pays you $3000 a month. What has happened?
Fed Up With Plain Old Selling? Discover 4 Electrifying Ingredients in The Selling Process
By: Wycliffe Williams | 12/06/2007 | SalesThe best salespeople know that certain key ingredients have to be present in the selling process in order to bring the sale to a successful completion.