Fundraising is an every day occurrence for so many churches today. There are a variety of different types of church fundraisers available today with the selling of products being one of the most popular. What you sell is only a portion of what is important when you are having a fundraiser. The way you sell is equally as important if not more to make your profits soar with a sales type fundraiser.
The first objective of a successful fundraiser is to set up a goal for each volunteer. This gives your volunteer the opportunity to meet and exceed their goal. When your volunteer has a measurable goal for the fundraiser you will find that it is easier for them to achieve.
Secondly you must have a clear cut start and end date for your fundraiser. A fundraiser that just goes and goes is a waste of time. Your givers will get tired of hearing about how you need this or that, they will tune you out. Have your start and end dates selected and stick to it.
Third and often one of the easily overlooked aspects to fundraising is lead time. It is imperative to your success that you plan and plan well. If you launch into a fundraiser with poor planning and unclear goals you are setting your self up for failure. As your grandpa used to say ‘measure twice and cut once’. These are words to live buy. Failure to plan is a plan to fail.
Fourth is to know what other fundraisers are taking place in your area. You will want to be sure that you are not competing for your consumer’s dollar with other fundraisers. Rest assured that there is plenty to go around and that if you need to wait to hold your fundraiser you will surely be rewarded with soaring profits.
Fifth you need to let people know you are out there. If your consumers do not know that you exist then how can they possibly give. Take advantage of your local newspaper and distribute flyers. If you are able to advertise on radio do so. Use as many avenues as possible to advertise your fundraiser.
Sixth is to train your sales team. Make sure that your volunteers know what they are selling, why they are fundraising and how much money they are trying to fundraise. This will do two things, it will give them the confidence to succeed and it will allow people to simply donate with out buying.
Following this advice will give you the most successful fundraiser you have ever had.
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