5 Attention-grabbing Sales Techniques

| Posted: 05-06-2008 | Comments: 0 | Views: 25 | Rating: (51)

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There are some sales techniques that work better than others. You know that. But what are the best ones? Which ones will get the customers to pay attention to your products and then actually order your products? The ones listed here are the most popular and can give you that extra boost to turn potential sales into definite sales.

1. Incentives. You need to give potential customers a reason to shop with you over your competition. Give them an incentive of some sort – a discount, a free item, free shipping – something that will sweeten the deal for them. This incentive should be what seals the deal for you. One common example is you buy one thing, get another item free. You can use poster printing to help you get the word out. People love it when they can get something for free!

2. Give clear ordering instructions. If you use catalogs or booklet printing and you have an order form in the catalog or booklet, be sure there’s no way to make a mistake in filling out that form. This will save you and the customer time, and it will save you money. You don’t want to send out the wrong item, and then have to pay for shipping it back because the customer thought he was ordering one thing when he actually wanted another.

3. Word-of-mouth advertising. This is the best kind of advertising you can do! For one thing, it’s free. For another, word-of-mouth advertising will help you gain loyal customers. Your newest customers will already trust you because whoever told them about you already trusts you. For this to work more effectively, make sure you use up your business card printing budget – pass out several business cards to the same person so that the person can give your business card out to their friends and family when they talk about you.

4. Use headlines in your print marketing materials. Whether you do booklet printing, brochure printing or poster printing, make sure you use headlines. Headlines grab people’s attention and break the monotony of small text. Most people won’t read all of your marketing piece (sorry, but it’s true), so use your headlines to the fullest – tout a benefit to the customer right where they are most likely to see it.

5. Wear your advertising. Have t-shirts made up with your company’s name on them. Wear a hat with your company’s logo on it. Many companies do that, and some people even pay to wear another company’s logo (think Nike)! You can probably get your business card printing company to print your t-shirts or other wearables. If not, they’ll probably be able to recommend you to another printing company that can.

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About the Author:

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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5 Attention-grabbing Sales Techniques

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