I'll give it to you straight, most internet marketers fail online because of poor copywriting skills.
Copywriting is simply selling using words. Creating enticing phrases that will draw a prospect to take action and convert them into a customer is the whole point of copywriting.
I got an email the other day, it was from a fellow internet marketer trying to sell me some product. The subject line read, "Kevin, buy this product NOW!"
I honestly couldn't believe he just said that and even worse it was in the subject line! Like really, what was that guy thinking? Am I going to want to buy whatever he was selling me because of that headline? OF COURSE NOT.
There are rules to copywriting, you know. The absolute number one rule is that you promote the most beneficial aspect of your product/service the most.
Here's what I'm talking about. I can't even remember what the guy was trying to sell me but let's just say it was an online internet marketing course.
What he should have done was picked out the most beneficial part of the program and decided to sell that instead of yelling "BUY THIS NOW" at me. And I'll tell you why. When a person buys the product, what are they really buying? The product or the results?
Let's say that he did it the correct way and said "Generate $56,258 in under 30 days on complete auto-pilot using my system" in the subject line. That's the most beneficial result that you could achieve from his program so that's why it would be the part that he's promoting the most.
If I saw that subject line compared to "BUY THIS NOW" I would have actually been intrigued to click on his email and find out more about the program.
But the guy didn't do that. He whined and yelled at me to buy his product. To be honest, it makes him look unprofessional and desperate for a sale.
So here's the deal, next time you write an email or write a headline for that matter, emphasise the biggest most extravagant benefit to your product/service.
Remember to ask yourself, what is the customer actually buying? My product or the benefits and results of my product?
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