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With YouTube being the No 3 traffic site in the world there’s no wonder everybody wants to throw up a video in the hope of pulling some traffic to their website. Get it right and you’ll also be able to upload to MySpace and Facebook, the 5th and 7th ranked sites, and you could be on a bonanza of free traffic back to your main business site.
Once considered the playground for mindless youth, savvy internet marketers now see YouTube, Myspace and Facebook as a means of capturing cash spending consumers and enticing them to their own product or service websites. Video marketing is now considered the future of online marketing.
With this in mind it is imperitive that the videos you do place on these sites are a traffic pulling masterpiece.
Initially your video should only be approx 2 minutes. Keeping the attention of a Youtube, Myspace or Facebook viewer is not easy. Start small and build rapport. Then start extending your viewing time once viewers believe you have something to say that’s worthwhile.
Here’s 5 steps to make a video that creates a ton of interest:
1. Who Am I
This section should be about 10 seconds. Give viewers your name and where you are from
2. Who You Are Talking To And What About
Acknowledge the group you are talking eg YouTube and what you are going to be talking about today eg How to build website traffic etc. This section should be about 10 sec
3. Description
Describe your topic in about 30 secs. Give the viewers enough so as to make them seek more from you.
4. Posture
This is the most important section. This is where you must make an impact. Viewers need to see a confident presenter. You need to be able to demonstrate value that you and your team will bring to the relationship if formed with the viewer. The viewer must see the benefits of joining you over the opposition. This section runs for approx 1 minute.
5. Call To Action
Tell your viewers to click on a link or something similar. Offer a bonus of something free if they do it now. Perhaps get them to subscribe to your YouTube channel so you can send them more of your content packed videos. This section lasts about 10 seconds.
Put these steps into place and you’ll not only keep your viewers attention but you’ll soon be pulling a ton of free traffic back to your website.
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