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There are many email marketing tips that you will want to consider if you desire to maintain your online customer base. If you have created an online email marketing campaign then you would know that your customers' privacy is very important to them. With this in mind you want to make sure that you never share or sell their information to any other company without out their express permission.
1. Respect your Client's Privacy
If you release their private contact information to another company and they have not given you permission to do so, and they discover that your company is responsible, they will no longer remain your customer. Additionally, they may file a complaint against your company with the Better Business Bureau. In order to protect yourself and your company you need to always keep their privacy in mind.
2. Know your Limits
Other email marketing tips include not bombarding your customers and subscribers with pointless emails. The idea behind email marketing is to maintain an open relationship with your customers via email wherein you can inform them of special events and promotions that might interest them. If you take advantage of this in any way, shape, or form, you will discover that your subscription list will begin to shrink.
When creating emails to send out to your customers you also want to include a message at the end of the email that reminds them that they signed up to receive emails from you and your company. In doing this it will remind them that they signed up for your service and they won't mark your emails as 'spam'.
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