High Tech Teens Turn to Low Tech Knitting and Crochet

Manhattan, New York - October 6, 2007 - With all of the tension and gadgets that come with being a teenager in a high tech society, many teens are turning to low tech knitting and crochet as an outlet for entertainment, socializing and stress relief. According to Mark Penn's bestselling book, Microtrends, "Teen knitters aren't some reclusive, anti-technology faction. Thousands of members of MySpace, the wildly popular social networking site, affiliate with knitting subgroups, suggesting that today's teens are comfortable with having their high tech and low tech sides -- well, meshed together."

Mr. Penn believes there are several factors involved in the growing popularity of teen knitting. The first is the social aspect of actually gathering together with other people that also knit. In Microtrends, he says, "Knitting is like MySpace, with groups gathering to do it communally". He also believes that part of the appeal is that knitting is skill-oriented and, like video games, it also offers the chance to take on increasingly harder challenges. Last but not least on his list, "Teens are increasingly looking for a break from 24/7 connectedness and from the college prep intensity that can begin in pre-K." Mr. Penn notes that the repetitive nature of knitting is very relaxing and offers teens calming relief from the stress of the day. The acceptance of knitting and crochet by teens as well as the reputed health benefits has even prompted teaching institutions such as the independent Waldorf Schools to include knitting and crochet in their curriculum.

"It's very exciting for us to see teens embracing knitting," said Ilana Rabinowitz of Lion Brand Yarn. "In addition to more traditional knitters and crocheters, we are seeing everyone from skateboarders to techies express an interest in crafting with yarn. This tech-savvy generation has embraced blogs, podcasts and other online resources as a way to share their interest in knitting and crochet, as well as learn more about these hobbies. ”

About Lion Brand Yarn Company
Lion Brand Yarn Company is a 129-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.