How Custom Booklet Typography Works

While books usually force you to limit your typography choices, the guidelines for custom booklet printing on the other hand can be a bit more lenient. Sometimes, when you print booklets, you can even be as casual and creative as you want especially with public relations booklets, and promotional materials like program booklets and catalogs. So to help you out in getting creative and correct with your custom booklet printing typography, below are a few basic concepts that you should know.

The font style: The basics of typography all boil down to the fundamental concept of the font style. The font style or “font” can basically be described as a theme or set of design styles for a whole set of characters like the alphabet. You might be familiar with common fonts like the “times new roman” font or even the “Arial” font. Both fonts are distinct font styles for the character set of the alphabet. Each character may have a slightly different look for each font style, but basically they are still the same character.

Now, the important thing that you should know in font styles is that you can use more styles than the ones that are available in your chosen desktop publishing application. You can just download a custom font style over the Internet and install it in your computer. Font files are usually saved with the extension .ttf or a True Text Font file. You just put this file in your application's font folder to make it work in your document and hence the design for your booklet as well.

The typeface: Now, besides the font style, you should also know about the type face. All font styles can be set to be displayed into a certain typeface. Typefaces are the options for text marked as “bold”, “italic” and “underlined”. In booklet printing and indeed in most other printed work, different typefaces are used in different situations. For example, bold text is usually used for emphasis in headlines, titles and important words. Italics on the other hand are used to denote text quotations, translations and foreign words. Underlines of course are used to add a measure of focus onto words or phrases so that people know that they are an important term. You should typically use some or even all types of typefaces for most of your color booklet content and design.

Font color and size: Lastly, you should also know that most text in your booklet design can be set to have a certain color and font size. You do not have to be strict about the recommended size and color when you print booklets. As long as it looks aesthetically pleasing and it accomplishes your goals, you can set your text to adopt any kind of font color you like and in any size. For program booklets for example, you can always use the theme colors for the booklet so that your text can look more integrated artistically with the show or event. You can use large font sizes to emphasize the titles and major sections while you can use smaller standard sizes for the bulk of the text. If you customize your font size and font color well, you should have a very interesting and eye catching layout for booklet printing.

That should give you a good overview of how typography works and its various options for booklet printing. While typography may sound very mundane, it is still a vital aspect for any booklet and you should consider it with care and focused attention just like the cover of the booklet.


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