Disaster #6. Buying A Deal Of The Century Ferrari For $100
Have you ever seen those ads and sites that ‘guarantee’ you first place on ‘all the search engines’ for ‘only ‘$100’? They’re hysterical!
You are wasting your time. Even IF the companies offering this that aren’t total scam merchants are still being economical with the truth.
"The ‘first place’ on the search engines can often mean ‘first page’ and also some of them just take your money and go and run pay per click campaigns that you could do yourself for half the cost and with better results than them!"
"Excuse me sir would you like to buy this top of the range Ferrari that always comes first place and it’s only $100?"
Shove it.
Disaster #7. Taking Long Routes Just Because Some Roads Have Tolls
It took me a LONG time to come around to pay per click traffic and realize that not only is it a very quick and cost effective method for getting traffic it’s an ESSENTIAL part of the total traffic mix. You need to be competent at running profitable pay per click campaigns.
Notice that I said PROFITABLE.
This is what a lot of people forget about - just getting lots of traffic quickly because you can spend a few dollars does not make you a Pay Per Click expert - it makes you a Pay Per Click dangerous weapon. You’re like driver doing 100mph in the fast-lane - whilst blindfolded.
"A monkey with a credit card and an AdWords account can get traffic from pay per click but the trickier part is actually making it profitable and that means testing."
Testing the ads themselves. Headlines. Different verbs. Different display URLS.
But also testing what happens AFTER someone clicks on each of your ads. You need to work out what the average value per visitor is for your site. So what if you are only paying 10 cents per click when none of these visitors actually spend anything with you.
And this is also brings up a wider, more important point which is that paying for things on the Internet is not only inevitable, it is essential.
If you don’t ever consider paying for traffic you are missing out on a LOT of traffic - traffic that you cannot get from any other sources and your competitors are enjoying right now like the cat with the cream.
Again this is a big mistake I made for a long time. It was only when I started investing in my learning online that I really started to make the big bucks. And looking back it’s no surprise.
I had the foolish mentality that I had to do it my way and that I had to go against the grain of what everyone else was doing rather than with it. What a fool I was.
I literally spent YEARS in the Internet marketing wilderness going round and round in circles trying to reinvent the wheel when there were countless models for being successful right in front of my nose. Only I didn’t want to "waste" a few measly dollars on them.
Please - if you get anything from this e-book please let it be this. As my favorite thinker, Jim Rohn says;
"Your personal income rarely exceeds your personal development."
You need to be investing time and MONEY on you - who you are, what you know and what you can do to help you get to where you want to be.
And remember - there are countless products and resources out there that can multiply your earnings very quickly if you invest in them. Did I mention www.MichaelsTrafficVideos.com ? ;-)
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