2007 Andrea Susan Glass and WritersWay.com. Andrea Susan Glass, owner of WritersWay, is a ghostwriter and copyeditor who provides effective marketing materials for greater client attraction and retention and valuable information products for building expertise and passive income, including eBooks, reports, articles, ezines, and website content. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”
Traffic to blogs in the first quarter of 2007 has increased by 45% from the last year. With this rate of increase, you want to make sure your blog is seen and frequented over other blogs by perfecting your blog writing. There is no real science to writing a blog. It is as simple as writing an email. However, if you want to ensure an audience and keep their attention, follow this advice and see your following grow.
1. Keep the style of blogging in mind. With blogs, you want to keep your posts short. Your blog can range from one sentence to 300 words. Anything longer than that is an article and would do better to be distributed in article directories. The informality of blogging allows for shorter posts for readers to take in bits of information.
2. Keep your posts directed at your audience. Identify what demographic you are targeting and tailor your blogs to meet their needs. If you are writing about restoring classic cars, writing a post about your garden is definitely off topic.
3. Keep your voice. Develop a relationship with your readers and stay true to it. Allow your personality and humor to come through your words, while still maintaining your professionalism. This allows the readers to get the impression that they are getting to know you and feel comfortable with you. Readers will always come back to someone they feel a connection with.
4. Use key phrases. Pay attention to your key phrases and be sure to include them throughout your posts. This allows readers and search engines to find your blog more easily.
Have fun with your blog. If this becomes too mundane or stressful for you and your business, then it’s not worth continuing. Or find someone to write your blogs for you. Keep your interest as well as the readers’. Incorporate these tips into your blogs and see how your traffic increases.
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