How to Write Striking Ad Copies

| Posted: 27-02-2008 | Comments: 0 | Views: 14 | Rating: (63)

(?)

If you want to write striking ad copies for your print ads such as your flyer printing pieces and brochure printing materials, you need not only target your market but most importantly, you have to convey the right message for your clients and prospects.

Often the best indicator of having an effective ad for your business does not depend on one factor alone – that of your target market. On the contrary, rather than reaching out to the right person, it is more significant for you as a marketer to develop the right message.

You’d probably say that most advice columns online and offline are telling you about the importance of targeting your market. But that’s the thing. This advice has often fallen short of your expectations. In fact, it has disappointed many advertisers for so long just because many analysts and salespeople have encouraged the need to connect with the right client.

If you think that you can get away with the same principle the next time you start your marketing campaign such as your advertising flyers and marketing brochures, then better think again. Targeting your ad to focus on the right message can be the key that will open the doors of success to your business.

Here are the steps on how you can write striking ad copies:

Step 1: Include your target market, and exclude those you don’t need.

You’re probably saying, “Duh!?! That’s a no brainer!” But you’d be surprised how many advertisers are actually trying to reach out to a wider range of market than they’re supposed to. When you want to say the right thing, you need to have the right group to tell it to. Would you rather have vegetarians read your ad on your prime beef section of your grocery? Or you would want to focus on your message so that it would appeal to the target market you’re after?

Step 2: Create compelling ad copies.

Let’s face it. Your target clients have so many things vying for their attention everyday and every moment. Not only are you competing with other advertising flyers and marketing brochures from so many businesses, but you also have to contend with everyday things such as what food to prepare for breakfast, what to wear for work, etc. If you can’t get their attention, then your ad is such a waste. So don’t take it for granted that your prospects will read your ad. Not only would it help you create a great design, but you’ll be forced to be creative to make sure that you gain their attention.

Step 3: Be unique. Be different. And be honest.

The only way you can stand out is if you can offer your prospects something different and unique from what is already out there. Most of all, be honest with what you can offer. Consumers in general are very wary of empty promises, and they know if you’re only trying to gain their attention or you’re really telling the truth. Never gloss on your features. Instead, provide them the benefits of your products and services. Tell them the truth and let them decide for themselves.

Finally, be sure to put value in your ad copy. Ensure that your target clients know how you will deliver on your word.

When you have the right message to send to your prospects, an increase in your sales is the next thing that can happen to your business.

For comments and inquiries about the article visit:
Brochure Printing, Flyer Printing

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Brochure Printing, Online Printing Company, Brochures, Flyers, Flyer Printing

Article Source: http://www.articlesbase.com/online-business-articles/how-to-write-striking-ad-copies-343247.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Database Marketing: the Key to Growing your Business
By: Janice Jenkins | 07/01/2008 | Online Business
using database marketing to reach out to many target customers

The Buzz on Customer Delight
By: Lynne Saarte | 07/01/2008 | Online Business
the newest buzz for old and new biz

Designing Professional Brochures and Flyers That Get Attention
By: PsPrint | 24/06/2008 | Graphic Design
Do you know how to design attention grabbing brochures and flyers? These tips show you how.

Write your Brochure Copy With a Personal Tone
By: Lynne Saarte | 18/12/2007 | Online Business
how you can get people to stop and listen

Direct Mail Marketing With Generation Y
By: Janice Jenkins | 03/01/2008 | Online Business
what to do when marketing for a specific generation

The Difference Between Promoting and Showing Off
By: Lynne Saarte | 19/12/2007 | Online Business
things you might want to consider in printing your brochures

Is Graphic Design Really Your Cup of Tea?
By: Janice Jenkins | 11/03/2008 | Online Business
is graphic designing right for you?

How to Make Generic Flyer Templates Work for you
By: Janice Jenkins | 21/01/2008 | Online Business
making flyers that are exactly what is on your mind

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Some Favorite Places Deleted
By: Jeannie123 | 13-07-2008
I accidently deleted some of my Favorite Places in AOL. Can you help me get them back?

Governing Bodies?
By: Collegegal | 12-07-2008
What are the governing bodies for the accounting profession?

Computer help!!
By: VTut2734 | 11-07-2008
Hello- Just the other day I logged on my compter like normally and the "show hidden icons" arrow just kept multiplying. I can't click on any of the icons within the taskbar only the clock. I have a feeling that it may be Limewire related although the version I have I pay for. It comes up with the normal message except after I click out of the message there is no limewire. I think the computer thinks thats limewire is open yet I can't access the taskbar to maximize the limewire program. I also feel that the Limewire program froze my taskbar which sort of puts me in a catch-22 situation. I get this message on my screen from java... "One or more neccessary files appear to be invalid. This is generally caused by a corrupt installation. Please try downloading and installing Limewire again. If the problem persists visit www.limewire.com and click the 'Support' link." Then in the box below is further reads: LimeWire version 4.18.3 Java version 1.60_06 from Sun Microsystems Inc. Windows XP v. 5.1 on x86 Free/total memory: 31359208/33357824 com.limegroup.gnutella.gui.GUILoader$StartupFailedException:.\lib\hashes (They system cannot find the file specified) at com.limegroup.gnutella.gui.GUILoader.sanityCheck(GUILoader.java:281 at com.limegroup.gnutella.gui.GUILoader.load(GUILoader.java:58) at sun.reflect.NativeMethodAccessorlmpl.invoke0(Native Method) at sun.reflect.NativeMethodAccessorlmpl.invoke(Unkown Source) at sun.reflect.DelegatingMethodAccessorlmpl.invoke(Unkown Source) at java.lang.reflect.Method.invoke(Unknown Source) at com.limegroup.gnutella.gui.Main.main(Main.java:45) STARTUP ERROR! That is the message that pops up alot. Anyhelp or knowledge to resolve this problem is greatly appreciated. It is my college computer and has all my things on it and is a Fujitsu Tablet PC. Thank your for your time, Seth "remember 32" HOKIES

Hardware requirements for installling an OS in All Windows Version
By: Clicks | 11-07-2008
hardware requirements for installing an OS in windows 97, 98, ME, NT3.1, NT 4.0, XP and VISTA

How do I turn on webcam on HP Pavilion dv6880se?
By: Sharpnat | 10-07-2008
how do I turn on webcam on HP Pavilion dv6880se?

How to use hp pocket media drive PD0000, I backed ...
By: Jeanan | 09-07-2008
how to use hp pocket media drive PD0000, I backed up my itunes before I restored my computer, how do I put it back on my computer now?

Q&A Powered by:

Latest Online Business Articles

Three Tips for Flyer Design
By: Lynne Saarte | 25/07/2008
3 tips for a flyer campaign that increases the revenue for your company

Emerson's New Intrinzx(tm) Photometric Technology Among Enhancements to Proce
By: utut1 | 24/07/2008
From：http://www.apparatus-instrument.com/ Tag：Sensitivity,range,stability,calibration intervals

Medassets Grants Instrumentation Laboratory Platinum Vendor Award
By: utut1 | 24/07/2008
From：http://www.apparatus-instrument.com/ Tag：MDAS,Instrumentation Laboratory,supplier honor,Vice President

Blogger Takes First Step in Tavis' Shoe
By: utut1 | 24/07/2008
From：http://www.buy-shoes-china.com/ Tag：Tom Joyner Morning Show，African Americans，on the radio，five friends

Marketing Requires Creativity
By: Janice Jenkins | 24/07/2008
postcard printing is an effective and economical path to connecting with a niche market

Be a Straight Shooter in Your Marketing
By: Lynne Saarte | 24/07/2008
significant resources and time go hand in hand in building your brand

Steps Toward Better Direct Marketing
By: Janice Jenkins | 23/07/2008
drilling down to the core basics is a good exercise in identifying your product's core strengths

How to Buy Wristbands at a Wholesale
By: Brayan Peter | 23/07/2008
Today lots of organizations, schools and activist groups have understood the real value and importance of silicone wristbands, especially when it comes to promotional needs. Whether silicone wristbands are used to publicize a affirm or company, or to create an awareness on a cause or bringing light to the needs of medical care during an emergency, these rubber bracelets are frequently used as a the primary tools for marketing and used by all kinds of people like youths and activists to get their

More from Janice Jenkins

Marketing Requires Creativity
By: Janice Jenkins | 24/07/2008 | Online Business
postcard printing is an effective and economical path to connecting with a niche market

Steps Toward Better Direct Marketing
By: Janice Jenkins | 23/07/2008 | Online Business
drilling down to the core basics is a good exercise in identifying your product's core strengths

The Total Package
By: Janice Jenkins | 22/07/2008 | Online Business
improve yourself and start interacting more with your future customers

The Pros and Cons of Online Brochure Printing
By: Janice Jenkins | 21/07/2008 | Online Business
consider the following pros and cons to online brochure printing

Brochures That Sell
By: Janice Jenkins | 18/07/2008 | Online Business
tips to help you be on your way to brochure printing that works for you

Tips for Powerful Poster Design
By: Janice Jenkins | 16/07/2008 | Online Business
some general tips to keep in mind when creating your poster

How to Slice Direct Mail Costs
By: Janice Jenkins | 16/07/2008 | Online Business
a few ideas to use when creating your direct mail pieces that will not break the bank and will make your direct mail campaign successful

Ways to Increase Website Success
By: Janice Jenkins | 14/07/2008 | Online Business
tips to lower your advertising expenses through the use of your website

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.24, 17)

How to Write Striking Ad Copies

Article Comments

Related Articles

Got a Question? Ask.

Latest Online Business Articles

More from Janice Jenkins

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter