Important Printing Terms Businessmen Ought To Know

Do not fret however. I have listed down and organized the important terms businessmen ought to know about printing in this article. Unlike a printing wiki, these collections of definitions are the crucial ones that businessmen should find useful.

• Quotation – A quotation is basically the price of printing something. It is determined by the number of pieces that is supposed to be printed as well as the size, quality and other additional features that one might want to add. It is important for businessmen to know this of course, since this is always included in the money talk in printing.

• Turnaround times – The turnaround time is basically the time when your prints gets finished and sent back to you. It is the duration of the whole printing process from the time you send the design until it gets delivered. Of course faster turnaround times are best for most people, but it does cost a lot to print fast.

• Offset printing – Offset printing is the process of printing materials using offset printers. This is the traditional way of printing most things today. This represents the sharpest and best quality printing today. If you want your business materials to be printed as best as possible, offset printing is the only choice for you.

• Digital printing – Digital printing is the process of printing materials from digital printers. This is a faster and slightly cheaper process than offset printing. However, the quality of digital printing varies from printer to printer. Sometimes, digital prints are not always as crisp as offset printing.

• Resolutions – The resolution is basically the property of an image or document that determines its quality. Higher resolution images for example are usually higher in quality since they have more image information in them that lower resolution. This explains why low resolution images are often fuzzy while high-res ones are often clear. If you are sending your company logo for printing, make sure it is saves in the best resolution as possible.

• Coatings – The coating as a printing term refers to how the paper of your prints is coated with various materials. Materials like aqueous coatings, UV coatings as well as moisture resistant coatings area all commonly used in prints today. These provide protection to the paper material as well as some other properties such as adding a little shimmer to the material.

• Four color process – The four color process refers to the way printers print in full color. Most printers these days use the CMYK four color process to print things in full color. CMYK refers to the colors Cyan, Magenta, Yellow and Black that are mixed together in different levels to get different colors.

• Spot colors – Spot colors is the term used in printing when just one area of a document is added with a color ink. This is a cheaper alternative to the full color process since only one kind of color is used and printed within a document. For a businessman this is perfect if you want to cut down on printing costs. However, spot colors limit your design options since you cannot use full color images.

With these terms, you should have some basic idea of how your printer is doing his or her job. Hopefully this helps you give wiser choices in the future for printing.