Keep It Simple: Just Do It

If you have been marketing for quite some time now, you have probably heard the term KISS one time or another. “Keep It Simple, Stupid.” “Keep It Simple and Sweet.” Whichever you prefer, this basic principle has been used by many business owners and marketers as a foundation of their marketing campaigns.

However, a majority of salespeople often break this cardinal rule. More often than not, they tend to violate and go against what many experts and professionals have been telling for so long. Instead of ensuring that the marketing strategies abide by the KISS method, we often see a lot of salespeople doing the opposite.

We are talking about those agents who insist on telling a story about the company when the buyer is ready to purchase or even sign up for any of the services. For example, when somebody calls you because he or she saw your poster printing, that person is already a qualified prospect. Unless he or she asks for it, do not go into a full length story of how your business came to be or even about the accomplishments you have already made. Instead of making it easy for your target clients to make a decision on your plastic posters’ offer for example, they will just lose interest and you might end up without any sale at all.

The thing you have to remember when there is a qualified prospect ready to purchase from you is do not go into a lengthy discourse of your company story, how long you have been in the business, who your clients are, and so on and so forth. Even if your product is a seller in itself, you will end up with nothing if you continue to do it this way. A lot of people just do not have the patience to listen to all of these things. In fact, a lot of people gets easily frustrated when all they want is to purchase and you go on and on about your company.

The fact is, nobody cares. Even if you brag about how great you are and how many ‘big’ clients you have, people get turned off that easily as it reflects arrogance. It may also push away small businesses needing your services as they may think that they are too small for you to bother with.

The bottom line is to make it easy and quick for your prospects to deal with you. Make it simple, stupid. Consider handling the situation as quickly as possible so your prospects will have a comfortable time getting your services and buying your products.


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