Myspace – to Believe or not to Believe

Hope this answers your questions about the MySpace marketing environment…

Who are the demographics of MySpace?

Demographics of MySpace

More than half of the visitors are over the age of 35 years old. If you add visitors 25 or older the site is comprised of 68.3% of this audience (Source: TechWeb).

The demographics are working adults with disposable income. The property was bought by Fox in July of 2005. As a result the unique visitor traffic has increased by 156% year-over-year, this increase has equated to over 55.8 million visitors in August 2006, from 21.8 million last year. These numbers have placed MySpace in the top 3 websites in the US as of last month. Top 10 Sites in the US 10-30-06, According to Alexa.com. 1) Yahoo,
2) Google, 3) MySpace, 4) MSN, 5) EBay, 6) Amazon.com, 7) YouTube.com, 8) Craigslist.org, 9) Wikipedia.com, 10) Go.com

In-Direct Media Dollars Going Toward MySpace

The next movie and television show ads you see, look how many plug their MySpace presence. Being on MySpace today is the equivalent of having your own channel on a network.

Numerous radio station jockeys are plugging MySpace profiles giving added legitimacy to the media.

Search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings.

Your Friend Network – Do I want to identify with these people?

Thanks for the feedback shortly you will not be able to see our clients friend networks. The friend network pictures just go to show you how comfortable people are in their MySpace environments. They are on there for fun, networking, and browsing which is similar to a trip to the local mall.

MySpace Management Time Consumption

Yes, getting views on MySpace takes time, and therefore cost money. Would Jon Hackbarth be getting his two patients a month if his in-house team didn’t use their time to promote his MySpace? Probably not, is he in the ideal market for MySpace I don’t know. Do major metropolitan areas have huge MySpace hubs? Yes, for example Atlanta is by far one of the higher costs per click markets in the country. Now I could spend $6-$7 per a click every day, every month or build a community network on MySpace to compliment my pay-per-click campaign and my web presence.

Now if I draw my existing patients from my website to my MySpace extension just think how much easier you made it for their friends to find you (their potential new dentist) and for people to refer to you. Just another step toward simplicity in a complex environment.

MySpace Functionality

MySpace functionality includes but is not limited to, Easy blog posting, Picture portfolio, Friend network, Message boards, Easy video uploading, Audio uploading (radio ads), Schedules for events, And much more.

Search Engine Appeal

Google has a $900 million advertising commitment to market on MySpace for 3 years. Google knows where the eyes are going on the Internet and which surfaces are sticky. MySpace is a very sticky network and if you have a presence on their people are likely to click around and even end up at your website if your MySpace is setup correctly.

The search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings. MySpace is known to be a dynamic environment for web content.

MySpace Marketing

MySpace marketing is not for everyone nor or most forms of marketing. Most market players do not even have the media assets to feed a fire like MySpace or YouTube properly, but if you do what are you waiting for? Your competition?

Feel free to reply with questions and comments.

Thanks,