Online Money Making Opportunites - Some Thoughts on Selling

It's not only in the online money making business, when we hear the word, "Selling",  we automatically want to duck.  The average consumer doesn't want to talk to salesmen, and even more, doesn't even want to hear about them.  Strangely enough, most entrepreneurs don't like the idea of selling to their customers any better.

We usually know when we are getting a sales pitch, and our first desire is to hide.  How often have you been in a store, and when the sales person asks, very nicely, if he or she can help you, even if you kind of need help,  your reaction is, "no".  We all would rather look around the store to see if we can find what we are looking for before we'll ask for help.  This is probably a man's thing more than a woman's, but it still is a very common reaction.

The fact is, however, that we all sell.  It is a critical part of every thing we do.  We are always selling ourselves to others without thinking about it.  We are always trying to convince our mates, our children and our friends of this or that.  That is selling.  The business world would not survive without it.  Every thing and idea that has ever been produced has had to be sold to the producer before he could produce it.  And then to the marketer before he could market it.  So in a way the world would not turn without selling.

So in order to move your great online money making product you must sell it.  And this requires a great sales message.  It won't sell itself.  One of the great fallacies is that if you build a better mouse trap, the world will beat a path to your door.  First of all, how does the world find out about your better mouse trap?  You need a great sales message to convince the skeptical world that you have a better mouse trap.  And since the world is probably not going to come to your door, you need to point out to the world the benefits of your mouse trap for it to be convinced.  Again, it takes a great sales message to do this convincing.

So let's talk about writing a great sales message for your online money making product.  The following three simple rules will help to get you started.  However, before you get started you need to develop a sales mentality.  Be confident and positive and find your strong mental game before you start.

Rule 1. People Don't Like Being Sold
Most people love to buy, but do not like being directly sold to.  Or said in another way, most people don't like to know that they are the target of a sales pitch.  The buyer is in control to buy or not to buy and doesn't like feeling like he is being pushed around or manipulated into buying.

Your sales message should be helpful in showing the customer how your product solves his problem or gives him something he needs or wants and makes him feel good about himself or his decision.  Your message should focus heavily on benefits, feelings and problem solving.

Rule 2. Focus on Emotional Triggers
Try to push the right emotional buttons.  Some experts believe that usually we don't buy based on a logical decision, but more often on an emotional decision.  Then we use logic to justify our purchase.  

For example a software application that can save time for an online money making business can push laziness and pride buttons.  Your message might stress the time your software can free up for other work.  Also, you can stress how slick this software is, and generate pride in the buyer in being able to show off his new software purchase.  You should try to push these emotional buttons with being tactless.

Rule 3. Emphasize the Benefits
This is probably the most important rule.  And remember it is not the features that you want to emphasize, but the benefits. It is the benefits such as earn money, and save time that provide real value to the buyer, not its features.  

This goes hand in hand with the emotional buttons you have tried to push in Rule 2.  If you have pushed these buttons and you can convince your potential buyer that your product provides valuable benefits for a fair price, then you pretty much have made your sale.   

In writing your sales message you should consider that there are two basic selling styles.  You many find that one or the other comes naturally to you.  Or you may have to take some time to see which one seems more natural to you.  Your selling style ties into the emotions that you feel comfortable using to generate a reaction in your customer.

The Classic Style
The classic style is a more matter of fact style that keeps you personally out of the sales story.  Your letter will stress emotional buttons and product benefits for your customer and says nothing about who you are or why your customer should pay attention to you.

This can be an effective style, but maybe you should consider introducing your customer to whom you are and raise the bar.

The Charismatic Flair
This approach relies heavily on using your personality, expertise and experience to  impress your prospect in addition to using emotional buttons and stressing benefits so that he can rely on what you say as being true.  Your personal story can go a long way toward making your prospect comfortable with your recommendation.

You should definitely consider throwing yourself into your sales letter.  You never know whom you just might sway into buying your product just because you are you.

It's All a Matter of Confidence
In order to write a convincing sales message for your online money making business first you need to understand the three basic rules spelled out above.  Second you need to understand and decide on your style whether it will be classic, charismatic or a combination of both.

You must be confident in your product and be able to assist your customers make a sound buying decision.  You're not just selling.  You are  selling to customers who you want to be happy they bought your product and happy they have it after they bought it.  So be confident and sound confident in your sales letter.

Use these tips when you write your next sales letter, and remember that anyone can learn to sell, but it takes practice.  So practice writing sales letters and you will be a success in your online money making business.