Popular Brochure Design Trends

Are you creating a design for brochure printing? Do you want your color brochure printing designs to be eye-catching and effective? For many months now, we have been looking at brochure designs and have been noting a couple of basic trends that are popular for most designers. These range from changing the overall shape of the brochure to simple effects such as using textures. If you are looking for inspiration for your designs and try to look at the popular brochure design trends below. They might help you find the spark you need for your own brochure printing tasks.

Shape changes One of the most common and highly awarded ways of making brochures is to change its overall shape. Brochures as a print medium are versatile enough that you can change its shape without fundamentally changing its nature. Changing the brochure shape involves leaving the old standard brochure dimensions aside and focusing on a shape that people will find enticing. For example, if you are a shop the sells mobile phones you can have brochures shaped like cell phones. How about a clothing store that has brochures that look like shirts or jeans? How about a donut brochure for donut shops with actual holes in them? For marketing campaigns why not print color brochures in the shape of the company's logo or mascot? There are so many ways you can change the shape of the brochure to make it interesting. A lot of people are doing this, so why not you?

Theme or vintage brochures Another popular design is the them brochure or a vintage brochure. These color brochure printing designs involve the use of a certain design theme or historical art style. For example, for special high-end products and services, a shop might want to adopt a Victorian theme for their brochures. The “high-society” look and sophistication is perfect for high-end customers looking for luxury products and services. For awareness campaigns or volunteer drives the “war poster” or “war propaganda” style brochure design is perfect since they give the image of patriotic sacrifice and supporting a cause. There are many other ways to adapt a vintage historical art design to fit your brochure concept. The limit is only your imagination.

Color combinations Certain color combinations still do not go out of style. Vibrant and complimentary colors make brochures stand out among the drab minimalist ones that were being produced in the early years of post-modernity. Of course holiday colors like Red and Green apply to this category. Other colors like Orange and Blue, Violet and yellow and black and white can also be exploited to make a brochure well formed and eye-catching. Use these colors in vibrant hues and enticing patterns and you will never go wrong in your brochure printing.

Textures Lastly you can use textures. The brochure material itself can be made from paper that has some sort of texture. People like touching things. If you have a brochure with texture they might be enticed to open and read it feeling the textures outside and inside the brochure. Most people in brochure designs use “felt paper,” handmade crinkled paper and even corrugated paper. Besides this, you can also have some of the text inside your brochure embossed so that people can feel the letters as well as reading them.

So are you inspired yet? These are just a few of the popular techniques being used for brochure design today. You can be creative and mix and match them to your purpose. Or you can think of one on your own. Just release your imagination.

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