Promoting Affiliate Products Vs. Your Own Products

What do internet business owners prefer, promoting affiliate programs or having your own products?

I posed this question because in past discussions I've heard the comment made several times that people prefer promoting affiliate because payouts can be more than what you might get for a product of your own and of course you avoid the hassle of having to create a product yourself.

If you really think about that, having a business built solely on promoting affiliate products isn't really the best solution for making money online.

So let's think about that some more. If you promote an affiliate product, the only one promoting it for you, is you. In other words the sales you make come only from the promotions that you do yourself.

Having your own product, on the other hand, means you can also have others promote it as well. Having your own product and creating an affiliate program for your products allows you to virtually get thousands of other people to promote your product, putting more profits in your pocket.

Now don't get me wrong, I love affiliate marketing and I am an avid affiliate marketer. It will always be part of my business model, but having your own product and getting others to promote for you is exponentially a better deal.

Let's look at an example:

Let's say you promote an affiliate product that earns you $27 for every sale. Without a lot of advertising, even with little to no advertising, you could conceivably make around $50-$200 a week; some will make less; some may make more. It will vary depending on your promotional skills.

Now, if you have your own product such as an informational product or guide and you sell it for $27 and you also offer an affiliate program that pays affiliates 50% per sale, you will make $13.50 per sale. This is less money for you, but... if you have 100 affiliates, lets say and they make just 1 sale a week that's $1350.00 a week that you take in. That's a lot better than $200 a week. Even if you had 50 affiliates, that's still $675.00 a week. That's not even counting the sales you will make yourself where you will get the full $27 per sale.

Promoting affiliate products will always be part of my internet business. I love getting behind good products that will help people and bring value to their lives and I've had great success with the products I promote, however when it comes to significantly increasing earnings potential it makes good business sense to develop your own quality products.

Keep in mind, you don't have to sell expensive products, you could simply write small reports and sell on a smaller scale. The important lesson here is that in addition to your own promotional efforts, you are getting others to sell for you, and on the grand scale of things, using the power of others to promote for you will bring you many more profits.