Renegade Network Marketer-Are You Wasting Leads

Anyone in the network marketing industry knows that leads are the bread and butter of their business. But have there been times that you have wasted leads? There is lots of information available today at places like Renegade Network Marketer and others that explain the process of using leads wisely. Let’s take a closer look to find out if you have been wasting leads.

What happens when your leads are not put some sort of system? Where do the ones that aren’t buying right now disappear to? Let’s say you took a look through your full list of leads and establish which ones had purchased your products or services. You may begin to wonder what happened to the rest of the leads. You may discover that due to poor marketing techniques, they’re gone for good.

The loss of these leads most surely wasn’t intentional, but because of not having all the correct marketing tools, those other leads are frequently just gone. What does losing leads cost your business? Well, actually there is only one answer. It costs you having to get more. And then a vicious cycle begins. You spend money on lead generation or purchase, grab the quick sales, ignore the rest, and have to get more leads yet again. Handling leads like this not only costs you money in marketing efforts, but you’re letting perfectly good potential sales just sitting there.

Let’s take a closer look at the lead process. Let’s imagine your company spends $2,000 on marketing and generates 100 leads. 5 of those 100 immediately become customers and spend about $300 a month. Your company is earning $18,000 a year. And what if 20 of the 100 will ultimately purchase but weren’t ready right now but you followed up with them until they were? Let’s say these 20 people sign up after a year. From the initial $2,000, you earned $18,000 the first year and $72,000 down the road.

If those leads had been ignored, the extra income wouldn’t be there. Understanding the importance of every lead is crucial as well as looking at how you treat people and what happens when you realize someone isn’t ready to buy. You may think “Why should I bother if I’m not going to make the sale?” If you feel this way, guess who future customers won’t even consider. It’s important to consider people as customers before they even know about your product because you never know what’s holding them back. Some people just aren’t ready to buy right this minute. But staying in contact with these leads with a follow up campaign, you’re not just wasting this valuable resource.

The follow up campaign can consist of sending them a variety of information targeted to their interests through email, videos, podcasts, newsletters and more! This sends the message to your leads that, whether they buy from you today or not, they’re important to you. This keeps you in the prospects mind and in good standing with them which can turn into a purchase from them down the road and even a loyal customer or a new team member.