Six GOOD REASONS why you should have BANNERS AND POPUNDERS on your website

| Posted: 26-04-2006 | Comments: 0 | Views: 212 | Rating: (60)

(?)

Banners and popunders on your web site? No way, say the experts, gurus and commentators. They just annoy visitors, and give a poor impression of your site, right?

Wrong. Unless you have a precious content-only site so pristine it could never be defiled by advertising, you want your site to make money. Popunders and banners are just another way of monetising your web properties, along with Adsense, affiliate links, datafeeds or whatever else you use. It may come as a surprise to those who started using the web within the last five years, but banners used to be the only way of monetising a site, unless you were selling your own product.

And think of this - you still see banners everywhere, along with their younger siblings: popunders and popovers, skyscrapers, interstitials and all the rest of the modern ad tribe.

Now why would that be? Obviously, because they work at making the merchants or advertisers money. This could be because it is a cheap way of branding, as a way of creating a buzz about a new product, or simply because they generate clicks and sales.

But what about me, the website owner? Why should I put them on my site? Here are six good reasons. By the way, none of this is theory, but the result of long experience with some top class banner and advertising providers.

They will make you money. Over the years, we have seen rather ordinary but high traffic sites which make twenty dollars a day from banners and popunders. Just multiply that by 365 days, then think of having ten sites just like that. Gets more interesting, yes?
Banners and advertising brighten up your site. People get bored with the look of your articles, feeds and Adsense boxes. Give your visitors something else to look at. You usually get paid per impression anyway.
Advertising Banners and other media change constantly, by design, so there is always something fresh on a page even if you don't update it much.
It takes very little work: usually pasting some javascript into your page templates is all you need to do. No other site enhancement will be so easy.
The advertising providers are usually large, professional organisations which as a matter of course provide you with real-time statistics and graphs. If you are using hosting services whose stats are primitive or delayed, this is a real bonus, because you will see instantly if your site is down, if Yahoo or Google have been kind to you in their new index, and so on.
The most important reason of all: it will let you explore areas for new sites you would never have considered before, because there is no affiliate or Adsense money in them. Are you frustrated with the traffic you are able to drive to your health, insurance, loans, software, credit cards or gambling site? Adwords click cost going into the stratosphere? Well make things easy on yourself - make web sites about subjects where there is very little professional competition.

Get a list of popular searches (wordtracker.com will send you the top 500 most searched keywords every week for free) and see what people are looking for. Yes, strangely enough, people mostly don't go online to buy stuff: they want news, pop trivia, gossip about movie stars, song lyrics, golf tips, pictures of models, game reviews, driving directions or a free map of Iraq. It's much easier to get free traffic for 'non-affiliate', unsaturated theme sites in areas like these than to your site selling iPods - where you compete with 10,000 other affiliates. And you can monetize your new, high traffic site with banners and popunders.

There are more than six good reasons for every webmaster to sign up with an ad provider, but I hope a light has gone on by now! Click here to check out the ad provider sites which in our opinion are the best for small to medium sized sites. And start making more money.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Affiliate Marketing, Advertising, Banner, Monetizing, Pop Under, Site Monetization

Article Source: http://www.articlesbase.com/online-business-articles/six-good-reasons-why-you-should-have-banners-and-popunders-on-your-website-24499.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Cindy Westcairn is a writer and webmaster. Check out westcairn.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Good Landing Page Design Tips
By: Gerrick W | 18/09/2005 | Online Promotion
Or banner ads or keyword search. The goal of landing page is to cause your visitors to take definite action. You don't want your visitors to leave until you get.

Really Huge Profits Using PPC In Your Affiliate Marketing Ventures
By: Ken Sharp | 06/07/2006 | Affiliate Programs
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

Four Effective Ways to Market Your Affiliate Program
By: John Navata | 20/03/2008 | Affiliate Programs
What you are about to find out is how you can market your affiliate program effectively. Make sure you read all the tips so you could use it for your business.

Avoid The Top 3 Most Affiliate Marketing Mistakes
By: Ken Sharp | 06/07/2006 | Affiliate Programs
Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business.

The Internet And Network Marketing
By: Obinna Heche | 29/12/2006 | Affiliate Programs
One of the ways you can influence the growth of your internet business is through network marketing and having input onto which websites your advertising appears can have an impact.

Top Five Reasons Why Affiliate Marketers Fail
By: Bob Withers | 20/06/2008 | Affiliate Programs
Most Affiliate Marketers are doomed to failure before even starting because they don't know what they're getting into. They don't have a plan.

The Evolution of PPC Marketing and Where it is Going From Here
By: jeffrey wolf | 20/12/2007 | Advertising
Pay-Per-Click (PPC) advertising has already had a very long history. It was prevalent during the dot com boom at the end of the 1990s, but (due to rampant troubles with click fraud) was regularly abandoned by advertisers for advertisements on other websites in favor of CPA and CPS affiliate marketing

Ways to Make Money When You Do not Have a Product to Sell
By: Arun Pal Singh | 28/03/2008 | Online Business
I often encourage people to go for online business with an objective to create wealth and financial freedom. As expected, most of people are skeptical. There are beliefs & myths instilled in people's minds that are difficult to shatter. Biggest hurdle that people face is not having their own product.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

I am attempting to find out what companies ...
By: billkoch18 | 19-07-2008
I am attempting to find out what companies manufacture promotional tire stacker cover for Goodyear, Bridgestone, etc. These advertisng sleeves are made of lightweight ( shrinkwrap gauge plastice), slip over vertical stacks of 3 or 4 tires and are stitched together with sewing machines. Any ideas ??? Help Thanks Bill Koch

How do I design a 2x3 banner?
By: BocaBelle | 18-07-2008
I have to design a 2X3 banner for my boss. She has adobe photoshop elements 2.0 which does not allow cmyk, only rgb. How can I design the banner and create the file for the print shop she is using?

I would like to drive RV for pharmaceutical ...
By: Zoe | 16-07-2008
I would like to drive RV for pharmaceutical companies but I would like to now how to contact the right individual that could guide me . I am in the United States , and would like to drive cross country. what is the average that people get paid, contact me at zlmiami@aol.com

Advertising rates
By: frankie | 07-07-2008
I volunteer for a campground and I produce a 8.5 x 5.5 (28 page booklet). It includes advertising. My question is...do I charge more for the back page and the inside back page? If so, by what percentage and is it FIRST COME FIRST SERVE?

Does anyone know a good way to advertise a ...
By: mehdisalam | 07-07-2008
Does anyone know a good way to advertise a function room for hire in london uk

Website help
By: million558 | 07-07-2008
i made my own advice site and i wanted to know if there was any way to get the word out on the net without having to pay for an advertisement? if you wanna check it out its: www.freewebs.com/web-advisers

Q&A Powered by:

Latest Online Business Articles

Three Tips for Flyer Design
By: Lynne Saarte | 25/07/2008
3 tips for a flyer campaign that increases the revenue for your company

Emerson's New Intrinzx(tm) Photometric Technology Among Enhancements to Proce
By: utut1 | 24/07/2008
From：http://www.apparatus-instrument.com/ Tag：Sensitivity,range,stability,calibration intervals

Medassets Grants Instrumentation Laboratory Platinum Vendor Award
By: utut1 | 24/07/2008
From：http://www.apparatus-instrument.com/ Tag：MDAS,Instrumentation Laboratory,supplier honor,Vice President

Blogger Takes First Step in Tavis' Shoe
By: utut1 | 24/07/2008
From：http://www.buy-shoes-china.com/ Tag：Tom Joyner Morning Show，African Americans，on the radio，five friends

Marketing Requires Creativity
By: Janice Jenkins | 24/07/2008
postcard printing is an effective and economical path to connecting with a niche market

Be a Straight Shooter in Your Marketing
By: Lynne Saarte | 24/07/2008
significant resources and time go hand in hand in building your brand

Steps Toward Better Direct Marketing
By: Janice Jenkins | 23/07/2008
drilling down to the core basics is a good exercise in identifying your product's core strengths

How to Buy Wristbands at a Wholesale
By: Brayan Peter | 23/07/2008
Today lots of organizations, schools and activist groups have understood the real value and importance of silicone wristbands, especially when it comes to promotional needs. Whether silicone wristbands are used to publicize a affirm or company, or to create an awareness on a cause or bringing light to the needs of medical care during an emergency, these rubber bracelets are frequently used as a the primary tools for marketing and used by all kinds of people like youths and activists to get their

More from Cindy Westcairn

Do you have Acid Reflux, GERD or Heartburn?
By: Cindy Westcairn | 26/04/2006 | Diseases and Conditions
All about Acid Reflux and related indigestion problems - GERD, Heartburn, Gas, Bad Breath - and various solutions for sufferers.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.23, 17)

Six GOOD REASONS why you should have BANNERS AND POPUNDERS on your website

Article Comments

Related Articles

Got a Question? Ask.

Latest Online Business Articles

More from Cindy Westcairn

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter