The Bright Sun

When it comes to mobile telecommunication service providers in the Philippines, the Sun Cellular is among of the biggest in the Philippines. Sun Cellular, formally known as Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the Philippines. The company is a wholly-owned subsidiary of Digital Telecommunications Philippines, or Digitel.

Now as we all know, the Sun cellular is the first provider that offered the unlimited text and call that made its name throughout the Philippines. But what else do we know about the Sun Cellular?

Now according to its former CEO, Raissa Anne S. Bola, before Sun entered the market, the competing giants Globe and Smart had been running smoothly and is competing for the same price of service, while the lower providers of these two companies (called "Branches") namely Touch Mobile and Talk n' Text offers low prices on calls and services. Visit the Cellular Cellular Mobile Philippine Phone Sun about this.

When Sun Cellular entered the scene the two 'giants' did not feel threatened by the newcomer. Sun Cellular’s only choice for that moment is to fall back and think for a plan on how to lure more subscribers to their network. This became the origin of their UNLIMITED call and text. Sun used this strategy to lure customers, and sure enough, the population grew each week. And the strategy was so powerful that both Globe and SMART were forced to follow. Visit the Cellular Mobile Philippine Phone Sun about this.

Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans. Visit the Cellular Mobile Philippine Phone Sun about this.

Sun, today, is providing the best offers and services for its subscribers. Sun Cellular is branded as the fastest growing network in the Philippines. In fact based on an insider working for Sun, the network's cell towers will match those of Globe's by the end of 2008. For more about Sun Cellular and its SIM cards, then visit Cellular Mobile Philippine Phone Sun.

There are a lot of places where one can buy a Sun Cellular sim card. But if you want, you could send it as a gift to your loved ones if ever you’re abroad, along with a branded mobile phone. And that is with the Express Regalo can do for you.

Express Regalo was developed and launched to provide Filipinos abroad a fast, reliable, convenient and hassle-free way to shop and send gifts to their loved ones in the Philippines. Express Regalo is owned and operated by eLBC Direct, Inc., an LBC company that is dedicated to providing Filipinos overseas access to products and services apart from the traditional products offered by LBC.

For more information about Express Regalo, then visit their site at www.expressregalo.comfor more details.