The Essence of Attraction Marketing

Attraction marketing is about one thing and one thing only becoming the Hunted instead of the Hunter.

How many times have you chased people around trying to get them to join your business? How many times have you been chased around by utterly desperate people looking for their next recruit?

That doesn’t sound very appealing does it? Yet in network marketing most people NEVER have other people come to THEM and say I want to join your business. It’s always this game of cat and mouse where you have to relentlessly follow up, try to convince, or squeeze interest out of people who really aren’t the people you want to be working with in the first place!

Attraction marketing is different. It is about branding YOURSELF out in the market place. It is about making you the biggest asset to your business. It’s about people calling you wanting to work with you, rather then you calling them to see if they are interested.

The essence of attraction marketing is about branding yourself as a leader as someone who has value to offer others. You brand yourself as someone who can show others how to get what it is they want. And in that process, people will gravitate towards you like a magnet because you have the information they are looking for.

Attraction marketing is a science. It’s a skill. You can easily develop it, and brand yourself as a leader. There are several fundamental principles that go into attraction marketing.

1. It is all about your posture. What I mean by posture is this. You are completely emotionally un attached to the outcome of your conversation with a prospect. EVERYONE can sense emotions even if we don’t communicate them verbally. People can sense if you feel desperate to get them in your business, or your “million dollar future” is in their hands.

It’s funny, but that’s how we actually think sometimes! If we can just sign up this person, our future is going to take care of itself.
Our future is NOT in the hands of any of our prospects. It is not in the hands of our new recruits. Even if they sign up…that’s only the start. DETACH from the needy feelings you might have inside for financial security. If you are in this for financial security, get out of the game right now. I’m not kidding.

You will NOT find financial security in network marketing.
You get a job because you want financial security. You wake up every day and do the exact same thing because that paycheck is going to come on Friday. And you hope one day you don’t get cut because you are “expendable”... That is most people’s definitions of financial security.

You do network marketing because you want freedom. There is absolutely no guarantee you are going to make a $1 in network marketing. You could work your butt off for years and still have nothing but the time, energy, and sweat you put into it to show.

The people who succeed in network marketing are not in it for financial security. They are in it for FREEDOM. And they know that freedom is not going to come without some serious work. Work that at the beginning may look like it’s paying off absolutely nothing, but in the end, you are free.

Remember this quote. In the beginning of network marketing you are grossly underpaid for your work. If you persevere, and are successful, at the end of network marketing you are grossly over paid for your work. So detach right now. If you are attached, do something about it. Lose your emotional bonds to ANY SINGLE PERSON you talk too because if you don’t you are coming from a place of weakness. And you will attract more weakness too you.

As much as I play the servant role, and let people know I am truly here to help. I do not do that at first. Posture is coming from a perspective that the person you are talking to needs to
qualify for YOUR time. Not the opposite. They need to qualify to you, to see if you even want to take the time to work with them.
When you come from that perspective you come from a place of power. And EVERYONE wants more power. People want to be un-attached like you. They want to be confident like you. They want to have your posture and be smooth like you… hence they are attracted to you.

If you don’t have posture, then you will commit this grave error, which is so blatantly committed all the time in network marketing.
Selling vs. Sorting.

2. Do Not Sell People On Your Opportunity. End of story. When you start selling people, all of a sudden the control is in their hands. All of a sudden they are asking the questions, and you are the one that has to answer up. You can feel the power switch happen instantaneously. They get this tone in their voice like your some telemarketer or something that needs to earn their time, and
they are more valuable to you then you are to them. WRONG.

This is exactly what you have to avoid. If a person starts asking you questions, simply stop them. Tell them they are getting ahead of themselves and you’re still in the process of qualifying them for your time. If they don’t want to continue you can end the call right now. Otherwise you will continue your conversation of qualifying them for your time.

We are professionals. Professionals do not sell people, or convince people. Professionals sort and find exactly the type of people they are looking for. If you want to develop your posture in this industry you need to lose that “I need to cater to everybody mentality” and start rejecting people from even being your business partner.

Seriously. Most people honestly wouldn’t be that good of a business partner anyway. Start getting in the mindset where you honestly tell half the people you talk to that they aren’t who you are looking for right now. It is amazing what will happen when you can develop that level of detachment and posture. Your mind starts to realize that you really are the leader, and you are the one who is selecting who you want to work with, not the other way around.

People will notice that subtle difference. They will notice it big time. Just watch all the leaders in this industry. Do many of them seem emotionally attached to whether or not people join their business? Not a chance. They wouldn’t be in that position if they did.
The huge earners went out and had so many prospects and so many people to talk to that it didn’t matter if someone didn’t return their call, rejected them, or gave them a crappy attitude.

They had 5 more people to follow up with later that night who were nice, interested, and open to what they had to offer.
The solution to your problem is exactly this course. It’s about creating more people to talk to then you could even handle in one day. That way you aren’t emotionally attached to any of them because you have 5 new people to call every night.

Get the picture?

It’s impossible to cram what it really means to do attraction marketing, develop posture, and become a leader into a few chapters of a course, but I wanted to give you a flavor for the way you need to act to attract people to you.

I want you to have the taste in your mouth so you can start practicing with all the people you talk too, simply coming from a perspective where YOU are the one who is qualifying them for your time. Trust me; no one else is ever going to hold the keys to your financial future.
Wealth isn’t in a hot prospect; it’s in your ability to create it. In our industry, our MINDS hold the ability to create wealth more then anything else. So how do you position yourself in your auto responder campaign to have people calling YOU instead of the other way around?