The Travel Brochure Content Checklist

Brochure printing for travel destinations is already a tradition in the industry. Almost every kind of hotel, resort or tourist service invest in brochure printing to promote their place in airports, train stations and other transportation hubs. This is because color brochures still remain the best print medium to deliver a quick promotional message to impatient and fast moving tourists.

That is why there is increasing pressure for brochure designers to create the most attention grabbing designs that can hook unsuspecting tourists. Most face tough competition as people try various design strategies to make their color brochures stand out among the rest. For the most part however, brochure designers follow a standard content checklist that makes sure that a brochure has all the information necessary for a tourist. If a brochure does not pass this information checklist, it will not be effective enough and useful enough for most travelers.

You can find the standard tourist brochure content checklist below. If your color brochure has all of these six elements, it should be useful enough for tourists to understand and use.

Products/Services List: First and foremost of course is the products or services list. This is basically the meat of your brochure. Most probably, you will not forget to add this to your content, but it is still worth mentioning since it should always be in your content checklist. Basically, this content section is about all the products and services that your travel destination has to offer. For example, if you are a resort, this content section should display information about your accommodations, amenities, special offerings, packages, interesting sights etc. All in all this is where you put everything that will entice a tourist to come to your travel destination. Typically this is the most well designed section of a brochure with supporting images and clean easy to understand fonts. Never forget this section since this is the very point in making the brochure.

Contact Numbers: The next section that you need to check is your contact number. Make sure that your contact numbers are clearly printed in your brochures in an easy to locate section. Always have multiple numbers displayed including your business phone number, mobile phone number, trunk lines and fax numbers. Be sure to always keep this information up to date so that your tourists will not call for nothing. Failure to include this section however will result in no one calling you at all, so always check if this section present.

Address/Location: Another thing that should definitely be in your travel brochure is the exact address or location of your travel destination. You should always check if your brochure has this in its design. Try to include a map if you can, as well as detailed instructions on how to get to your place from a major tourist hub like a capital city or airport.

Website Information: Besides physical information, you should also try and include some “virtual information.” In this day and age, you probably should already have a website or blog dedicated to your place. Be sure to include this into your travel brochure. Tourists like checking out destinations over the Internet since it is easy and very detailed. So do not forget a mention of your destination’s webpage link in your color brochure.

Logos: Check as well if you have your company logo in your brochure. Logos are important since it provides an avenue to impress upon people your company image. If your resort or travel destination does not have a logo, then maybe it is time to make one. Logos provide tourists with a sign or symbol to cling on to as they search for your place. Mark it in your brochure, and place signs with it all around your neighborhood so that tourists can slowly figure out where to go.

Sponsors: Also if you have other sponsors or partners like transportation services, food catering and other such businesses, do not forget to include a mentioned or at least a logo of them in your brochure. This can help your partners get some exposure for their services as well, and it should help you in the long run since you can build a better and more cooperative relationship with them by doing this. Of course it never hurts if they too pay for a portion of the brochure printing cost.

Different Languages: Lastly, as an optional but ever increasingly important feature, you may want to check if your brochure has a section with a different language. For most travel destinations, there is always a kind of tourists that most frequently go to their place. For example, a tourist spot can have more Japanese tourists than most other visitors, or maybe you have more Canadian customers rather than American. In this case having little translations of the “popular tourist’s” language should be a good idea to print. So you can have small Japanese translations of your brochure under your English language ones, or for the other example, you can have a French translation as well to accommodate the French speaking Canadians. This can make your brochures more appealing to your target tourists making your place more popular with them. So add this feature to your checklist so that you can assure yourself that you are maximizing the impact of your color brochure to tourists as much as possible.

So that is the checklist for brochure content. Use this standard to judge your current and future brochure printing designs so that you can always release a well composed and efficient color brochure that is good at drawing your market. If a brochure passes the whole checklist, you will be all set to draw in the business.

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