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To What Extent are Cashback Sites Hurting Affiliates?It wasn't long after the birth of affiliate marketing that cashback sites started to appear. These are sites which offer consumers a refund on what they purchase, through the use of affiliate schemes. For example, if a merchant were to run an affiliate program, offering affiliates a 10% commission on all sales, a cashback site could offer consumers anywhere up to 10% off their order value. From the merchant’s point of view, it is still worth paying a commission in the form of a refund to the buyer, if it results in a new sale. At first glance, this appears to be a system which benefits everybody. Merchants get extra sales, affiliate networks get extra commissions, and consumers get a better deal. The person who loses out is the affiliate who might have already referred the customer. Rate this Article:
Article Tags: Affiliate Marketing, Incentive, Affiliates, Traffic, Ppc, Merchants, Cashback, Affiliate Revenue, Cashback Sites, Incentivised Article Source: http://www.articlesbase.com/online-business-articles/to-what-extent-are-cashback-sites-hurting-affiliates-186334.html About the Author:
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