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What is the platform for auctions?The answer is Internet., only few auctions offered for example mobile solutions. This is interesting because Finland is one of the foremost countries in mobile-phone usage. The supply side in their belief agree with that mobile-only auction was useless for auctions, mainly because of the limited screen and user interface of current mobile phones.
What is the dominant form of auction, obviously it is english auction. Dutch auction mechanism was used in few auctions. We can draw the conclusion that the English auction is the most known mechanism. In the future,we may design a more advanced auction mechanisms ,which is more reasonable ,scientific and more popular. Then,it will be accept by most people.
There are four categories for auctions.The first one is called general auction, this auction has two features: most important business or play a important role in business.The next is called marketing magnets, this auction is to bring customers to the main business.The third is additional service, this auction is to keep main business.The last is eAuction, this eAuction provides an interface to the traditional (physical) auction.
As the demand side,the people want to buy goods from auctions which is unique.If they purchase things from auctions that are bought regularly, they will not fanatic with it. At the same time,they will find that Web-auctions are best used for making impulse or one-time purchases. In an opposite aspect,do some trades on eAuctions is seen as a good option.
It is noteworthy that despite the long relationship with digital medium, most respondents saw product presentation, even to the degree of seeing the physical product, as very important. This poses challenges for mobile auctions, as there are very limited possibilities for transmitting images of the auction items into cellular phones in the near future. However, this will change with the advent of GPRS and 3G phones. If you do excellent customer service for customer, you will receive discounts on Final Value Fees for their prior month's sales.
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