What to Look for in a Good Sample Brochure

Given the complexity of brochures I have seen many companies who decide to build up a nice collection of brochure samples to use as reference tools for future brochures of their own.

If you see a really great looking brochure printing jobs you might want to consider whether or not certain elements of it could work well for your own custom brochures. Why separate yourself from the market by refusing to look at what other people are doing? All this will accomplish is a potentially stagnant creative process that will not give you very many new and unique ideas.

This is why companies build up a strong collection of brochure samples, not so they can copy them exactly, but so they can see how to create a brochure for a certain topic, which is the first thing to consider when building up your own collection of brochures.

The first thing you need to ask yourself is what is this brochure selling? Is it just about promoting the company, about promoting a product, or maybe mentioning the details of a service? Each thing will potentially produce a very different kind of brochure, and so if you want to make use of them you have to be sure what the primary topic is.

Next ask yourself what all the elements are, and how well they can be reproduced. There are certain brochures that are quite literally an extension of the company making them. They have come up with some kind of specific design that they hold close to their company, and if you try to take elements from it people are going to notice.

This means that the best brochures to look at are the ones where you can pinpoint specific features about them that you can more easily extract from the rest of the brochure. Maybe you will see a certain placement of images and text, where if you completely change what the exact images are, people will not realize where the origins of the brochure layout are from.

I should also note that for some brochure printing it is the images that make them unique and not the layout. Because your brochure inspiration is likely to only make use of the general layout, if this is not the interesting part of the brochure, there really is not much of a reason to keep it as a sample, because you would not be able to make anything creative from it.

You will definitely want to build up a nice assortment of various topics and subjects for your brochures. Along with this you will want to be sure that you have a lot of different ones for each category. If you are always on the lookout than you can just grab up whatever brochures you like and drop them into these different areas. Once you have a large enough list you will never have to worry about being stuck on what to do for a brochure again.


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