Why Knowing Your Paper Stock Types Matters

| Posted: 02-04-2008 | Comments: 0 | Views: 96 | Rating: (156)

(?)

You probably are wondering how come your full color brochures and even your full color postcards don’t seem to have the results you expect. In fact, your brochure printing agency was not able to produce the color you required from them.

Before you complain to your brochure printing agency, and before blaming your designer for the wrong outcome, you might want to look at your paper stock first.

Sure, your designer and printing partner may also be responsible. They didn’t take the time to explain to you that your paper stock create different tones even if you use the exact same color with your ink. Hence, your paper stock is crucial to understanding the factors that make up an effective marketing tool for your business.

Both color control and color stock make a huge difference in your marketing tool. Your ink can actually change color and seem to contain other colors when you produce your print ads on certain color paper stock. You have to remember the factors that affect your ink’s color – the grain, grade, your light source, and of course the color of your substrate.

The light source is one of the major factors that can make your print ad attractive or not. And the color tone may vary. Needless to say, that’s because of the color stock paper changing the original color of the product.

One example of the changing color tone is that of the meat shop. Have you ever wondered why the color of the meat reflects its freshness? It’s because of the light that distorts its true colors. A study on consumer buying says that the visual appearance of the meat relates to the appeal to the consumers. Over a third of meat purchases are actually based on such qualities as the leanest and the brightest in color. Consumers actually buy their meat because they believe that the ones that have the brightest color mean that they’re the freshest.

In the same manner, your print ad would look even better if you utilize the right color paper stock for your material.

The best way to do it is to ask your designer and printing agency for the most suitable color paper stock for your marketing tool. They’d probably let you choose from a color swatch book with over a hundred colors that you could choose from.

And remember, seeing the actual outcome would make a lot of difference in your print job. Either you ask for a hard copy or digital proof. Most probably that this is part of their scope of work so take advantage of it and request to see a sample of your marketing print job.

For comments and inquiries about the article visit:
Full Color Brochures, Full Color Postcards, Brochure Printing

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Brochure Printing, Postcard Printing, Full Color Brochures, Full Color Postcards

Article Source: http://www.articlesbase.com/online-business-articles/why-knowing-your-paper-stock-types-matters-376902.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Effective Product Differentiation
By: Janice Jenkins | 10/04/2008 | Online Business
differentiating your business and your products from your competitors

Designing Full Color Brochures
By: Janice Jenkins | 28/07/2008 | Online Business
ten design tips to creating a high quality brochure that promotes the excellence of your company

The Importance of Ad Response Awareness
By: Janice Jenkins | 05/02/2008 | Online Business
do you know why ad response is important in your marketing?

Differences in Color Brochure Printing
By: Ynez Santiago | 03/09/2007 | Printing
Ynez is a graduate of Journalism in Queens University, Canada. Although currently centered on writing and research for general marketing concepts, she aspires to delve into fashion and travel journalism in the near future.

All You Need To Know About Color Copies
By: Joshua Drew | 13/08/2008 | Technology
Tips and tricks to get the best out of your copies.

Customer Loyalty is Your Best Ally
By: Kaitlyn Miller | 29/02/2008 | Printing
This is often the mistake made by business owners and marketers – they forget that there’s new opportunities to be had with old friends, in this case, old clients. With so much going on with trying to generate new leads

The Diff Between a Marketing Plan and a Business Plan
By: Lynne Saarte | 20/12/2007 | Online Business
how a marketing plan differ from a business plan

Focusing on the Positive in Business
By: Janice Jenkins | 16/04/2008 | Online Business
finding the best thing your business can offer and focusing on it

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest Online Business Articles

Latest Ten Steps for Niche Marketing System - Niche Marketing
By: Varun Kumar | 20/08/2008
This is a step-by-step article / niche-marketing system that can be used to make money for a long time to come. You may not make much money right away but you will be building a group of sites that will give you a steady income stream down the line.

Online Business Promotion: Part 3
By: Sanjeev Pandey | 20/08/2008
In this part we will discuss about online business promotion tools including Affiliate Marketing and B2B portals. All these tools are successfully used by marketers.

Free Barter Service in Zigime
By: hybridnova | 20/08/2008
Zigime.com is a newcomer to the social networking arena. Picking up where most of the present social networking sites have left off, Zigime.com has many unique features and one that's especially cool - the Friend Manager feature will be a welcome relief for the many members who love to collect hundreds of thousands of friends and then be able to search and sort by age, gender and location.

Different Different Google Adsense Placements Institutes and Websites
By: Wazir Singh | 20/08/2008
In a recent article I talked about Google AdSense placement based on eye-tracking research. However,

British Pound Crashes on Dovish Boe Inflation Report
By: Mike Wright | 20/08/2008
The FTSE finished the week down slightly, but the real loser last week was UK PLC. The pound crashed as various factors come to a head.

Postcard Printing: Direct Mail Advertising
By: Lynne Saarte | 20/08/2008
some ideas that will help your postcards produce maximum results

The Scoop on Full Color Brochures
By: Janice Jenkins | 19/08/2008
how do you make an irresistible brochure that stands out from the rest?

Are Online Data Entry Jobs Really in High Demand to Earn Quick Money?
By: Alan Lim | 19/08/2008
The convenience the online data entry jobs provide means that they can be done in the home office or in your living room at a computer desk to earn quick money.

More from Janice Jenkins

The Scoop on Full Color Brochures
By: Janice Jenkins | 19/08/2008 | Online Business
how do you make an irresistible brochure that stands out from the rest?

Advice on Writing
By: Janice Jenkins | 18/08/2008 | Online Business
ways to improve your writing skills as well as focus

Business Marketing Versus Consumer Marketing
By: Janice Jenkins | 17/08/2008 | Online Business
differences between business marketing and consumer marketing

Postcards: for When You Need to Stretch That Budget
By: Janice Jenkins | 14/08/2008 | Online Business
a few reasons why you should consider postcards for your marketing needs

Simple Steps to Create a Media Kit
By: Janice Jenkins | 13/08/2008 | Online Business
tips towards creating the press kit best suited to your company's needs while avoiding common missteps

Trade Show Display Tips That Will Have Attendees Swarming Your Booth
By: Janice Jenkins | 12/08/2008 | Online Business
guidelines and tips so that people will be swarming your booth at the next trade show

War of the Words
By: Janice Jenkins | 11/08/2008 | Online Business
examples of a good and effective marketing message

7 Elements of a Winning Postcard Marketing Campaign
By: Janice Jenkins | 10/08/2008 | Online Business
make your postcard a winner by following these steps

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Follow ArticlesBase at http://twitter.com

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.19, 17)

Why Knowing Your Paper Stock Types Matters

Article Comments

Related Articles

Got a Question? Ask.

Latest Online Business Articles

More from Janice Jenkins

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter