Active vs. Passive Website Traffic Generation, Which is Better?

What is vital in an online business and should be remembered by all internet marketers, merchants and advertisers is the maintenance of their website traffic through continuous promotions.

More has been discussed about various ways of exploding website traffic, but from those discussed, what are those you really consider effective and worth to implement? Learn that there are two broad types of website promotion, aside from the paid and unpaid advertising usually used to classify these promotional means: PASSIVE and ACTIVE.

Passive website promotional methods are those which do not involve much interaction from the outer side of your site. But instead you draw attention to your site. This is also referred to as the ìPULLî methods. You pull visitors to your site.

Passive Website Promotional Methods include:

ï Grow and build information pages in your website. These may appear as a collection of content-rich articles, blog site, discussion forums and reports.

ï Search Engine Optimization

Active website promotional methods, on the other hand, are obviously the opposite. These methods require interaction with the other sites in the worldwide web. Oftentimes, you ask the services or help of other Internet sites to do some promotions for your site. These are called as the ìPUSHî methods. You push people to your site through the ads you placed in other sites.

Active Website Promotional Methods include:

ï Free Classified Advertising ñ you can post your ads for free in the web, which works until today. These are the little advertisements you post ï Make use of Viral Marketing ñ this is effective because it points back to your products and services with the contact information and web address attach or included in every viral tools you sent out. Examples are ebooks (you can write a short ebook that features your products or services), videos, animations and music clips. ï Distribute your articles in different websites. Articles, especially those very useful and informative ones, are good baits to generate visitors to your site. But why wait for people to sniff your baits. You should post them in strategic locations and push people to your site ìnot so obviously.î Caution: most article directories do not want blatant advertising articles. Be sure to have good, informative ones to submit. ï If you have financial means to invest, try using paid advertisements such as:

Banner ads ñ these ads are posted to other sites and you pay for them whether the visitors click them or not.

Pay-per-click ads ñ are the most cost-effective ways to promote your site because you only pay for how many click your ad or site gets.

Ezine ads ñ submit articles to where you have to pay for your articles to be posted.

ï Tap businesses which hold the attention of your target market through different ventures. Usually, sites of these businesses have profile pages for members. When you are a member you can create your own profile where you can introduce your site, product or services to other member and those who visit the site.

ï Reciprocal links or link exchanges. You can contact webmasters of different sites and ask them to swap links with you.

ï Engaging in teleseminars ñ these are seminars done by phone specifically about Internet Marketing or maintaining your online business. You can also offer courses like this as a special package to your customers

ï Offline Networking ñ simply telling your contacts about your site and products. Business through ìword-of-mouth.î

ï Be active in forums, group discussions and message boards. Always have attached at the end of your posts your name, email and web address. Offer advice to people if someone asks for queries.

ï Offline Media Advertising ñ like TV/radio plugs, newspaper and magazine ads, etc.

All of them, active and passive methods, have their own strengths and weaknesses depending on your marketing plans, needs and demands.

But if you want to increase your traffic in no time, you can use the active web promotional methods for faster results. The passive methods are best for long term building of your site popularity so you cannot just neglect its effectiveness in promoting.

Another great way to maintain site popularity is to write articles for ezines and distribute them collectively. Remember, quality in writing should be practiced. You do not want to be branded negatively. It would not be good for your website promotion.

Your visitors will constantly come back to your site if you offer them great and valuable information. Practice all methods and your website will surely have the traffic it needs.