Author: Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into banner advertising, internet banner advertising, online web site advertising, web banners.
Advertisers are using the web as an advertising medium. This is all due to the vastness of the medium and dynamic targeting. Another reason for increasing online ad spends in the advertising budget is banner advertising. This type of online advertising is worth an ad spending due to its effectiveness. This sort of advertisement campaigns are performed with placing banner ads across the web. The banner advertisements are interactive in nature. The banner advertising is done in a way, so that the advertiser gets maximum exposure for its products and services. Now, these banner ads come in different types of formats.
The formats of the banner ads are decided in accordance with the theme and need of the products and services. Dimensions of these banner ads are measured in pixels. Firstly, there are skyscraper ads that come in following formats, which are Wide Skyscraper (160 X 600 pixels) and Skyscraper (120 X 600 pixels). Other skyscraper ads are, which are commonly used are the Super Skyscraper or Half Page Ad (300 X 600 pixels).
In addition to it, there are button banners, which are used in the following pixel formats, Button 1 (120 X 90 pixels) and Button 2 (120 X 60 pixels). Other commonly used button banners are Micro Button (80 X 15 pixels), Micro button banner that measures 88 X 31 pixels and Square Button (125 X 125 or 120 X 120 pixels). The button ads are vastly used over the Internet for banner advertising.
The banner advertising also consists of rectangular ads. These ads are used in formats that are Medium Rectangle (300 X 250 pixels) and Square Pop Up (200 X 200 pixels). In addition to it, the following rectangular banner ads are also used by advertisers often, Vertical Rectangle (240 X 400 pixels), Large Rectangle (336 X 280 pixels) and Plane Rectangle (180 X 150 pixels). These types of banners are quite attractive in appearance.
Now, there are a few traditional types of banners, which comprises of Full Banner (468 X 60 pixels) and Half Banner (234 X 60 pixels). Whereas, a few more that join this league are Vertical Banner (120 X 240 pixels), Micro Bar (88 X 31 pixels) and Leader Board (770 X 60 pixels). These traditional banners are being used since the early years of online banner advertising. These banner ads, along with innovative rich media technology ads, are creating a deep impact over the potential customers or target audience of the advertisers.
- Related Videos
- Related Articles
- Ask / Related Q&A
Internet Marketing Giveaways Forums
By: Devin Dozier | 09/11/2009Internet marketing giveaways forums can be great sites to visit if you are looking for sites that are giving away products or services or if you want to set up a giveaway on your own businesses site.
The One Lead Generation Tip Will Either Break You Or Make You Rich Beyond Your Dreams!
By: David Gange | 09/11/2009Doing any business online is hard enough without the competition but when you are competing in a highly competitive marketplace the effort needed for success increases immensely. Sometimes you will need to find qualified leads much like people used to in the terrestrial world. But don't worry you don't have to use the same year-old methods. Today you have the Internet, with this new Information comes brand new lead generation tips.
The Quickest System to Acquire Qualified Web Traffic Without Ever Paying For it!
By: David Gange | 09/11/2009There are lots of systems out there to send targeted traffic to your website, but just a small number of them are worthy of a reference, let alone worth making use of. Your goal is to acquire traffic which then converts into sales. Traffic which doesn't result in sales is a waste of your time and more importantly money.
Traffic Generation Secrets - Can Articles Generate Buying Customers For You On Complete Autopilot?
By: David Gange | 09/11/2009The main reason people write articles is to get traffic to their website. Whilst a number of people write articles for the reason that they enjoy it, most of us write articles because we require customers, we must have traffic visit our website to increase our sales and to increase business.
Make Money Online with Affiliate Marketing
By: Heidi | 07/11/2009Of all of the possible marketing strategies that exist on the website…affiliate marketing is an intricately weaved masterpiece that is ever expanding in its breadth and depth.
How To Use Keywords to Optimize Your Website
By: Heidi | 07/11/2009The first thing you need to know about optimizing your website is WORDS MATTER! Words are not only your form of communication to your readers, they are also important factors that affect whether or not your site will be found by search engines. So, at this point you must be wondering...which words matter and where do you put them?
Search Engine Optimization and Web Crawlers-What Are They?
By: Heidi | 07/11/2009Ever wonder what SEO is? ...or spiders for that matter? Read on for more information on who to increase the traffic to your website!
You Own Domain For Free
By: Naveed | 07/11/2009This is the cheapest website hosting company ever. Global Domains International They give you: Basic Hosting with 100mb FTP hosting (Ultra Fast Dual 3.6 GHz CPU Pentium 4 Servers running Linux fully managed 24/7 site monitoring 1 GIGAbit, multi-homed tier-1 carriers 100 MB disk storage per account 10 GB of monthly bandwidth) Access to your own nameservers Great Site Builder for those newbie’s Fast Domain Forwarding Service Parking Service (Park Your Domain With Them So You
Internet Advertising Agency: Providing More, Per Advertising Penny
By: Meenakshi Wali | 02/04/2008 | Online PromotionThe Internet advertising agency provides solutions that are tailored to drive more response to the advertisement campaigns.
Online Advertisement Agency: Accentuating Your Brands
By: Meenakshi Wali | 02/04/2008 | Online PromotionThe online advertisement agency puts emphasis on advertiser’s brands through advertisement campaigns.
Online Advertising India: Advertisers Getting More Aware
By: Meenakshi Wali | 02/04/2008 | Online PromotionThe online advertising India has been contributing to the growth of all categories of businesses. It is done by promoting the brands through targeting the vast user base of Internet. It is all due to the growth in awareness among the advertisers.
Online Banner Advertising: Placing You Safe in Competitive Markets
By: Meenakshi Wali | 02/04/2008 | Online PromotionThe effect of online banner advertising is helpful in establishing brand image. It becomes helpful in penetrating the competitive markets and capturing good market share.
Online Affiliate Marketing – the Performance Model
By: Meenakshi Wali | 01/04/2008 | Affiliate ProgramsThe write up puts down some important characteristics of online affiliate marketing. It also includes insights about marketers that practice affiliate marketing.
Affiliate Network – the Healthy Exchange
By: Meenakshi Wali | 01/04/2008 | Affiliate ProgramsAfter going through this article your primary doubts about affiliate marketing networks will be removed. It can be helpful for web site owners and publishers who are interested in affiliate marketing.
Internet Advertising Agency: Helping to be a Market Leader
By: Meenakshi Wali | 01/04/2008 | Online PromotionA superior Internet advertising agency has the capability of placing the advertisers at an edge over the competitors.
Banner Advertising: Different Type of Banners
By: Meenakshi Wali | 01/04/2008 | Online PromotionThe online banner advertising is an intelligent tool for market penetration. Different types of interactive banner ads are used for campaigning.