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People are very un educated about banner advertising and how immensely profitable it can be, but only if done right. So what is banner advertising? Simply put it is the system of placing banners which promote your promotions on websites which offers lots of traffic. If done correctly it can be a very consistent source of potential customers for you.
Here is how you can place simple banner in return for huge amounts of traffic:
Step #1: Build Your Banner Creative
For this to work clearly you require a classified ad which works! The greatest classified ads are not in fact graphic ads in - but text ads. Build a graphic, but only place text within it! People are conditioned to ignore graphic ads; however as soon as they notice a prominent text link, they will click it. So do you really want ads which are pretty much guaranteed to succeed? Use copy from other places online where you are receiving first-rate results (like your signature file within forums, pay per click ads etc), and then simply plug the exact text into your advertisement!
Step #2: Unearth Banner Networks To market within
Now you need to find networks to publish your advertisement in. I like to use AdBrite, however there are a lot of other networks such as Tribal Fusion, Blue Lithium and of course Google AdWords classified ads! Google's Image Ads simply works like standard AdWords ads, apart from you get to publish banners to work with your text classified ads.
Step #3: Track And Test Your Results
Consistently track and test your Banner campaigns. Design alternative banners to 'compete' alongside your own banners, so that you will find out the classified ad which works best for you. Spend extra money on campaigns which work, and less on those that don't!
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