Have you ever heard of a generation gap? This is where two individuals that are separated by a number of years have a difficult time communicating because their generations have different ideals. This is usually because of the span of time that is involved. There is also something that is known as the client gap. This is where a client will be apprehensive about getting to know you as an individual out of the fear that you may actually try to sell them something. Even though that is exactly what you are trying to do, you need to bridge that gap before you do so. Failure to bridge the gap in advance will create less than ideal results from your marketing efforts.
The single best way for you to bridge this client gap is through regular contact in which you will introduce yourself to the client and give them good information on a regular basis. This will make them comfortable with what you have to say and more likely to purchase from you whenever you actually do try to sell them something. This used to be a very difficult task and took quite a bit of time and money to do so whenever it was done in the off-line world. The Internet, however, has made this entire process very easy through the use of an autoresponder series.
An autoresponder is basically just a way of automatically contacting an individual after they sign up for information on your website. Typically, the first message will land in their inbox moments after they fill out the information and click the submit button. From this very first contact, you should begin bridging the gap between you and the client by introducing yourself and giving them some very solid information that is related to your particular niche.
Each subsequent message in the autoresponder series should build on the previous message. Continue to give them good information because this is what will build the trust in you that is necessary to actually make the sale. If you don't try to sell too early in the game, you would be surprised at the number of people that will actually purchase by the third or fourth message. Continue to contact them with good information and to weave in your sales material and you will see your bottom line soar as a result.
Related Articles
Personalise Your Autoresponder Messages For Best Results
By: Joan Masterson | 20/05/2008 | Technology
Although using and autoresponder can be one of the best things that you can do for your business, there are some ways that you can improve it.
3 Ways to Beef up an Autoresponder Message
By: Joan Masterson | 20/05/2008 | Email
If you have had less than desirable results by using an auto responder in the past, here are three ways that you can improve those results and be happy with your efforts.
Get More Response Out Of Your Autoresponder
By: Joan Masterson | 20/05/2008 | Online Promotion
An autoresponder is a tool that should not be overlooked in your Internet marketing efforts. While many individuals use an autoresponder, or at least have an account in their possession, they are often a tool that is thought of as being too much trouble for the effort.
Using Autoresponders for Internet Marketing Success
By: Joan Masterson | 20/05/2008 | Online Promotion
If you have been around Internet marketing for any time, you have probably heard the expression, the money is in the list. As a matter of fact, surer words have never really been spoken, especially when it comes to making money on the Internet.
What to Look for When Choosing an Autoresponder
By: Joan Masterson | 20/05/2008 | Online Promotion
Many people underestimate just how important an autoresponder is to their business. If you're working on the Internet, an autoresponder can not only help to infuse new life into your existing business, it can help you to launch a new business altogether.
Why Use an Auto Responder
By: John Mills | 24/02/2008 | Computers
Auto responder overview for website owners who want to increase customers and create a mailing list from website users.
Do You Hesitate to Send Email to Your Subscribers and Customers?
By: Bjorn Brands | 01/05/2008 | Internet
The truth is, when you do your email marketing right, not only is it an excellent source of income for you, but your subscribers and customers will actually appreciate hearing from you!
Email Marketing - To Emoticon Or Not, That Is The Question
By: Scott Lindsay | 21/11/2007 | Internet
An article entitled, "For better or worse, adults learn to say it with emoticons" by Alex Williams points out the juvenile nature of emoticons, yet it also pinpoints the growing acceptance of the symbols among adults.
For those unfamiliar with the term 'emoticon' you may recognize them by their smiley faces...
More from Joan Masterson
Hypermiler Fact and Fiction
By: Joan Masterson | 25/06/2008 | Trucks
With the steep spike in gas prices people are scrambling for ways to save money on gas. Here are some tips on what you should and should not do to save money at the gas pumps.
5 Hypermiling Tips That Will Help You Save On Your Car And Gas Expenses
By: Joan Masterson | 25/06/2008 | Finance
Are the current high gas prices leaving you out of pocket? Here are some hypermiling tips to help you shave some $$$$ off the cost of travelling.
All about the Hoodia Gordonii Diet Supplement
By: Joan Masterson | 06/06/2008 | Weight Loss
Hoodia Gordonii is a sensational appetite suppressant has taken the weight loss world by surprise and many people that have used it have already enjoyed incredible results. Many highly popular media shows have aired it as a miracle weight loss solution to obesity and compulsive eating.
Is the Acai Berry the New Elixer of Youth?
By: Joan Masterson | 05/06/2008 | Supplements and Vitamins
A little berry that has been found in the heart of the Amazon Forest is creating quite a stir in the health and beauty corridors. The Acai berry as it is called, is claimed to have extraordinary antioxidant qualites and generous amounts of almost all nutrional ingredients needed by our bodies that thus far have not been found in any other food.
The Amazing Healing Power of the Acai Berry
By: Joan Masterson | 05/06/2008 | Supplements and Vitamins
Almost all non-genetic diseases can be prevented or cured by the use of the Acai Berry. It helps to greatly boost the immune system and thereby preventing possible diseases from taking hold in the body. This is only made possible by the super concentration of antioxidants found in the Acai Berry.
What is the Hoodia Gordonii Cactus Plant?
By: Joan Masterson | 01/06/2008 | Weight Loss
The Hoodia Gordonii cactus plant or succulent grows in the South African Kalahari desert. This succulent thrives on the hot temperatures of the desert and the actual cactus consists of long stems with a purplish flower that grows on the tips of the mature plant.
A Brief History of The Acai Bery
By: Joan Masterson | 29/05/2008 | Supplements and Vitamins
The Acai berry is considered the best antioxidant ever discovered to date, plus it boasts many other incredible benefits that are mind blowing considering this lowly fruit grows in the swampy wetlands in the Amazon jungle.
All You Need To Know About Hoodia Gordonii
By: Joan Masterson | 27/05/2008 | Weight Loss
Many people begin dieting when they discover a new weight loss product or fad hoping that it will finally be the answer to their weight problem.
Advertising 
