Fabian Tan makes a very short trip to his office everyday – his home! In 2006, he ‘murdered’ his job and now earns a solid income online. Go behind the scenes to discover more of his job-killing strategies and secrets at MurderYourJob.com
Today I'm going to talk about the two types of marketing and why one is better than the other, especially for the small business owner. This is really important to discuss it will affect your whole marketing campaign's strategy and ultimately how well your business is going to do.
Theory remain castles in the air until they are put to the test and the results are shown in terms of dollars. The only real way marketing can be learnt is by going into the trenches and actually doing it in the real world. That's why I don't learning marketing in classes will help much, unless you apply them intensively in the business environment.
However, there is one kind of marketing that I firmly believe is more effective than all other kinds of marketing. And that is called direct marketing.
Direct marketing's purpose is simple: to get the sale from a very targeted customer segment. It is as simple as that. Direct marketing is only concerned with getting the sale, rather than creating a subliminal message in people's mind, which is what big companies try to do.
Using the definition earlier, we can cut out all TV advertising, most classified ads, radio ads, most magazine ads, newspaper ads and so on.
These ads do work sometimes, but more often than not, the results you get will not be worth the time and money. Big companies do it because they are more concerned about building their brand.
Direct marketing is only concerned about getting the sale, and ridiculous ROI, if you are so inclined. For most web businesses, this is the way to go.
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