Eugenijus Sakalauskas
is an established ezine publisherand
direct marketer on PNP.com
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1.Start An Affiliate Program For Your Product!
One of the best ways to bring in targeted traffic to your website is to
implement an affiliate program. Why are affiliate programs a GREAT way to
increase your profits? Because you're not paying a penny for the traffic
until you make a sale! Think about it – what other form of advertising do
you ONLY PAY FOR RESULTS?
2.Create Valued-Added " One-Time-Offers "
An easy way to boost your income substantially is to create highly tempting
" One-Time-Offers " or Upsells to sell to customers at the time they make
a purchase. There are several scripts out there that make this easy and
secure allowing you to show a very special offer to your customer BEFORE
they reach the download or thank you page.
3.Utilize 'Managed Content' Areas
Instead of creating a product and simply redirecting your customers to a
standard "thank you " page after their purchase, why not consider setting
up a " managed content " area? This is generally achieved by allowing a
customer to set-up a username and password to manage a protected
"members' area" or issuing them with a username and password upon completion
of their purchase. The "perceived value" is being a member of a particular
site is generally much higher using this method. It also means that you can
add additional relevant content at a later stage.
4.Promote " Back-End Produc ts " To Previous Customers!
If you don't have an effective backend sales strategy, then you're missing
out on one of the most profitable and important aspects of marketing.
Your most responsive customers will nearly always be those who have previously
purchased from you and had a good experience. Therefore it makes sense to
create offers targeted towards these prospects.
5.Build Targeted Subscriber Lists Who Are Eager To Read Your Offers
Even if you are GIVING away a product, you can still make an incredible
amount of money .
If you can build a list of prospects who are interested in a particular
niche, topic or product then you can easily market other similar or
related products to them at a later date. This could be anything from
your own products, products or services that you're an affiliate for.
Either way – just because they don't buy from you the first time round,
doesn't mean they won't in the future.
So – if you're not collecting the names and email addresses of your
previous customers then you're missing out on some fantastic profits.
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