About The Author: Mike Thomas
URL: http://www.hitechsem.com
Email: info@hitechsem.com
Search Engine Optimization, also known as SEO is becoming one of the biggest needs in web marketing world. Today competition has become tough so that we have to keep advertising/promoting our business. Search Engine Optimization (SEO) is of prime importance in this scenario.
Search Engine Optimization (SEO) is a process of making a website more search engine friendly. At the same time, it also helps our website to gain higher rankings in major search engines. Some of the major search engines are Google, Yahoo, MSN, AltaVista, Lycos etc. Once we get higher ranks in search engines, then we will be getting more relative traffic to our site. As a result of this, our business starts getting greater benefits.
There are two main parts in SEO:
1) On Page Optimization
2) Off Page Optimization
Both are equally important in web marketing. On page SEO deals with SEO activities that are implemented on the website pages only. Off page SEO is more at advertising side in which we advertise our website in the internet world.
On page optimization includes certain activities such as:
- Modification in Title tags
- Modification in Header tags
- Modification in Meta tags and Alt tags
Search engines crawl web pages and check whether the contents are relevant to the search term or not. On page optimization makes necessary changes in those tags and makes our website more relevant to search terms. In Meta tags, there are many terms in which keywords and description are given high priority.
While making such changes, one should follow some key factors like keyword density, keyword proximity, keyword prominence. One should also take care of “keyword stuffing”.
Now talking about off page SEO, it is mostly about promoting our website in the internet world. For this, certain activities are undertaken such as article submission, social bookmarking, press release creation and submission, rss feeds creation and submission and many more.
If performed both on page and off page optimization perfectly, our business will be ranked much higher and can achieve new heights of success.
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