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If you're in the position of wanting to have a copywriter freelance your web copy--whether it be an ebook, a complete sales page, an article, blog post, an autoresponder series or any other type of writing found on the web--there are a few things you'll want to bear in mind before hiring someone to do the job.
First, can they do the job? Many times, since the Web can be such an anonymous environment, you may be presented with someone who talks a good game but fails to deliver. One way to avoid this is to make sure you're either hiring from a reputable outsourcer, are getting good references you can actually contact, or have a personal recommendation from either a client, friend or mentor.
Writing web copy in any of its various forms is a different beast than offline writing. Attention spans online are very short. Long blocks of copy, or writing that takes eons to get to the point won't work on the Web. It's been said that when the average surfer lands on a page, you have around 10 seconds to make your case. That's not much, so your freelance copywriter needs to be up to speed on exactly how to craft web copy.
Sales psychology needs to be a part of their online lexicon, as well as the working knowledge of how to use headlines, white space, sub-headers, linking, and the many other facets that make up writing for the Web.
Before you engage a freelance copywriter, make sure you see actual samples, talk to them regarding your particular subject matter to see if they have a feel for it, and make sure you're in agreement about things like rates, revisions, and project completion dates. Nobody likes surprises when time and money are at stake!
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