Hire a Ghost Writer and Increase Search Rankings

There have been changes going on all over the major search engines. Google and the others have two main goals for users, filter out the junk and get paid through advertisements through sponsor links. The search engines are provided the power to decide which sites to accept or not because of the competition provided by the sponsor links. Many sites disappear from the top page rankings because they are being replaced with more fresh, relevant sites. Question is are you appearing in the top ten? Or are you feeling frustrated because no matter what you do, you just cannot seem to make any progress? Most websites could move up in the page rankings simply by adding good quality content to their pages. Most website owners realize that they need some help in this area. Hiring and working with good, experienced ghost writers is a viable solution to moving your page up through the rankings.

Website owners are becoming increasingly frustrated because they attempt to use ghost writers that don’t know much more than they do when it comes to writing good content. Most people don’t know what their needs are and hire ghost writers that are as clueless as they are, which does nothing but waste more time and lose more sales. Service companies that outsource ghost writers doesn’t mean that they know what they’re doing as far as SEO either. Let me give you some fairly simple guidelines to help you secure a good experienced ghost writer that will help your business grow by moving you up in the keyword search rankings.

First remember that you know your site and business better than anybody else can. You need to direct any writer with a plan to see good results from your efforts. You need to know how many words that each page of your website is going to need. To start getting good SEO you want to have between 300 - 500 words per page.

You content that is going to make your point stand out. Each page that your ghost writer produces should have specific points for your visitors to see. Using sub headings and bullets to breakdown the article makes it easy for the reader to skim through it and get the highlights you want to get across. Content is informational, not necessarily a sales pitch. People want information which you will give them and gently lead them to purchase from you.

Your content need to have proper keyword and key phrase placement. Too few and the search engines won’t find you. Too many and you will actually get penalized by the search engines. When using keywords, let your ghost writer know which ones you want to focus on for each page. Those keywords should be spread throughout the content with a density level of 1% - 2%. I usually use an hourglass plan, heavy use in the top and bottom with a few scattered in the middle.

Instruct plainly to your ghost writer exactly what keyword to use on each page. You want them to be different for each page as well. Don’t forget the contact, service, and about us pages of your website either. Use the keywords in your meta tags, meta description, but only if it will make sense to your reader. The meta description should be to the point as to what that page is about. When using meta keywords, research them before handing them over to your ghost writer. You want good targeted words to drive targeted traffic to your site.

Now that you have a general plan, go out and hire a ghost writer. This planning you have done is not writing the content. You want to find someone that will follow your directions and vision and produce the content you are looking for. Be specific with your instructions as this will give the ghost writer clear direction. The best providers will be easy to access either by email or phone. Hire a writer who will give you a specific pricing plan for your work. Have them do one or two of the pages first before giving them the entire job. This way both you will know if you are connecting thoughts well. Plus it will give you an idea of how quickly they can produce the work for the rest of the project.

If you get back content that is not exactly what you were looking for but very close, that’s fine. Remember what I said before, you know your business better than anybody. You can either take out a word or two or add a sentence where you think it needs to be. Either way accept the work and pay your writer.

Hiring a ghost writer to produce content for your website makes good business sense. Working closely with them will help you not only feel more comfortable throughout the project, but will also make sure you achieve the results you desire.