How to Avoid Web Traffic Disasters, Part 9

| Posted: 03-09-2007 | Comments: 0 | Views: 5 | Rating: (50)

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Disaster #10. Polishing Your Car But Never Using It

You know those guys who wax and polish their car every day yet never seem to drive it anywhere? You know - the ones who treat their car like some God-like creation that is to be admired and not used.

Well, you can fall victim to this same disaster with your website. I know I did.

There was a point when I looked at my website (I only had one at the time) like it was my baby. And it WAS my baby - I created the darn thing from scratch. Chiseled every edge and hammered every nail on that sucker.

It was a work of art. But it also made fewer sales than a Saharan umbrella salesman.

"My site looked amazing but it was making me NO MONEY and yet still I treated it with kid gloves."

People would come up to me with all these ideas;

Person: "Why don’t you put some ads onto the site to make money?"
Michael: "No."

Person: "Why don’t you put some sponsored items on the pages to make some money?"
Michael: "No."

Person: "Why don’t you start offering something for sale via the site to make some money?"
Michael: "No."

I would not budge. This was my site. This was my beautifully-designed website that visitors loved and adored as much as I did. So what was my problem?

I thought ‘content = good’ and ‘advertising = bad’.

It cost me a lot of money in those early days.

Let me tell you from bitter experience - don’t get too close to your website if you want to make money online. This doesn’t mean you need to sell out completely and plaster ads and promos everywhere.

You don’t need to put anything on there if you don’t want to. UNLESS you want to make money!

It’s all about balance of course. And what I found is that my visitors’ tolerance level for ads and such-like was a LOT higher than mine. I put the first lot of big ads on my site expecting the worst from my site’s regulars and you know what happened?

Precisely nothing at all. Not one email. Not a peep. Nobody cared!

And you know what? I made easy money right away! I had been sitting on a gold mine all that time.

In fact, this is one of the easiest ways to monetize your traffic - get ads on your website. Whether it’s private banner ads, sponsorships or AdSense - it’s sure to generate you some money on autopilot. And if you’re already doing it - do more of it!

Done right - more ads on your website can actually IMPROVE the appearance of your website and improve the experience of visitors. You need to get relevant ads that add as additional resources AFTER people have read the information you are providing them with.

Forget worrying about losing traffic. This was another thing that held me back. I worried that if I sent visitors to other places then I’d be losing them.

But the truth of it is this;

People will click on what they WANT to click on. If they don’t find what they want on your website then they’re going to leave anyway.

"So why not let people exit your website and PAY you for it at the same time?"

What happens is if you always focus on adding lots of fresh, regularly updated, great content then people will come back to your website time and again and each time they might click on an ad and make you money!

How cool is that?

So remember - don’t be a ‘car polisher’ who never fully utilizes their vehicle. Maximize the virtual real estate you’ve already built up and don’t be afraid to put more ads on your website to MAKE MONEY.

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Article Tags: Search Engine Optimization, SEO, Traffic, Visitors, Web Traffic, Site Traffic, More Hits, Site Visitors

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How to Avoid Web Traffic Disasters, Part 5
By: Michael Cheney | 02/08/2007 | Online Promotion
Tips to increse your online traffic by keeping up your momentum.

How to Avoid Web Traffic Disasters, Part 6
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Increase your website traffic but don't be fooled by those "too good to be true" offers.

How to Avoid Web Traffic Disasters, Part 7
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How search engine optimization can hamper your efforts to increase your web traffic.

How to Avoid Web Traffic Disasters, Part 8
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Master you key phrases and don't become a "Jack of all trades" to optimise your search engine visitors.

How to Avoid Web Traffic Disasters, Part 10
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Don't be a "newbie" forever as your website will never grow.

How to Avoid Web Traffic Disasters, Part 11
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Plan how to increase traffic towards your website.

How to Avoid Web Traffic Disasters, Part 12
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Beware getting your pages dropped from search engines.

How to Avoid Web Traffic Disasters, Part 13
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Spot the gap in the market and increase your traffic. Keep working on your strategies - just because it's working today doesn't mean it will work tomorrow!

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How to Avoid Web Traffic Disasters, Part 9

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