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Is your Web Site an Interactive Experience?
Author: Heather Jewell  | Posted: 15-10-2007 | Comments: 0 | Views: 5 | Rating: (50)  (?) 
Online marketing trends, like hairstyles, are forever changing and evolving. Formerly a World Wide Web of online brochures, today’s Web sites must be continuously updated with fresh content and interactive capabilities. Interactive applications are key success factors for attracting viewers and bringing them back time and again. It can be difficult to stay abreast of the latest features available on the Net, so check out the following ideas to boost your visitor rates and keep them coming back.
Electronic newsletters are a great way to pull in prospects. By building a large database of email addresses, businesses can periodically send information on industry news, special discounts, or new products/services available. This is a very cost-effective way to reach thousands of people. NuRelm's customized newsletters never have to be downloaded and can match the original Web site’s design, thereby building brand recognition. It is very easy to hyperlink special sections of the newsletter to encourage readers to visit your Web site.
A once unfamiliar term for many, blogging is now all the rage. Not only is blogging a popular personal pastime, many business professionals are turning to blogging software to bring more traffic to their sites. Why are these applications so interesting to people? They are simple. With all the bells and whistles of modern Web sites, blogs provide an easy way to understand information and respond to it.
Online quizzes are a great way to get the general public’s attention. Not only are they fun and engaging, but they are also a great way to get information from target markets. Today, there are applications that will enable non-technical business professionals to create and manage quizzes almost effortlessly.
Customized email forms are a very simple way to get qualified leads to contact your company. When a consumer searches the Internet for a particular product or service and lands on your Web site, it is a great option for them to fill out Request a Quote or Request More Information. Not only does this drive prospects to contact you, but it delivers the inquiries to your email in an easy-to-understand, standardized format.
Another great way to keep visitors and customers coming back is to provide a Membership Center. A secure Member’s section on your site saves and stores each member’s information, speeding the purchasing process and providing a sense of personalized customer service. This is a perfect option for online stores, hotels, or other service industries, as well as nonprofit membership organizations.
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Article Source: http://www.articlesbase.com/online-promotion-articles/is-your-web-site-an-interactive-experience-236386.html
About the Author:Heather Jewell is the Manager of Planning and Administration of NuRelm. NuRelm is a Web software and services firm that focuses on helping non-technical professionals utilize on the Web to build business. For more information, please visit www.NuRelm.com.
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